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Over the past decade, consumers have become increasingly health-conscious, significantly altering the CPG landscape across many categories. This large scale transition towards health consciousness has now come to the alcohol industry and weāre leading this new wave.
Since officially launching in 2017, our eCommerce revenues have quickly climbed to the $8-$10m range. Meanwhile, weāve added 33 percentage points to our operating margin over the past five years and have posted back-to-back profitable years. Cheers is the largest and most profitable company in its space and has achieved this with a modest amount of capital raised. We are now working hard to grow our retail presence while continuing to build upon our online success!
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We have built a DTC brand that resonates with customers as a leader in alcohol-related health. 50 million Americans have had contact with Cheers through Facebook/Instagram alone, with an average frequency of roughly 10x, and we have no plans of stopping. Now that we have a retail-friendly form factor through our beverage and releasing other new products, weāre beginning our expansion into retail so that Cheers can scale across all channels, drive revenue, and establish long-term brand equity in the alcohol category.
We believe a thriving culture is about working alongside people with mutual respect & trust toward a common goal. Our culture is the main reason we consider ourselves a truly exceptional company, and it's our people who shape and grow it. Cheers' culture is what we make it, and so far, we have collectively made our journey a great place for people to set their roots down and grow their careers.
Weāre so thankful for our Cheers community sharing their excitement about our products! Start enjoying alcohol on your own terms.
Have any questions? Our customer service team is ready to help with whatever you need! Email us at hello@cheershealth.com anytime!
