We create products that reduce alcohol’s negative effects, support your liver, and help you feel better the next day.
Since the beginning of time (we’re not joking), alcohol has brought people in our earliest civilizations together. Fast forward to today, every culture has their “Cheers” equivalent, sharing the ritual of a customary toast. We wanted our brand to tap into that rich, as-old-as-humanity-itself, universal meaning of what it means to “cheers” while drinking with friends, family, or even strangers. Moments like that drive the spirit of our company and reaffirms our mission of promoting responsible, health-conscious alcohol consumption.
Alcohol has brought people together since the beginning of time and has a bona-fide beneficial purpose to humanity that ought to be promoted. Across all countries and cultures, alcohol helps to bring people together and enjoy life. Just as you instinctively say “Cheers” when you’re socially drinking, we want you to instinctively take Cheers after enjoying alcohol.
We believe enjoying alcohol responsibly makes you more fun because you are able to be present in the moment, have a good time, and not have anyone worry about you. We're promoting a positive approach to how people interact with alcohol. We are not trivializing "downstream" solutions such as AA or rehab. Rather, we hope less people reach that stage through promoting the positive uses of alcohol.
Our products and formulas have been obsessively researched, so educating the value behind the science is very important to us. We want our customers to understand not only what they’re consuming, but why it works, and how it helps them. We’re committed to spreading our knowledge in the spirit of transparency so that our customers can share with their friends and family and become our biggest advocates.
One misconception about alcohol is if you drink moderately then you won't feel bad the next day. The truth is that even moderate, responsible alcohol consumption can make you feel less than 100% the next day. Alcohol is part of the normal human experience, and there should be nothing taboo about it, not feeling 100% the next day, or using our products.
We’re so thankful for our Cheers® community sharing their excitement about our products! Join the movement, and start enjoying alcohol on your own terms.