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Rehydration designed specifically for alcohol induced dehydration

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Rehydration designed specifically for alcohol induced dehydration

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about us

The leader in alcohol-related health.

Our products are designed to keep you healthy, whether you drink a little, a lot, or not at all. From supporting your liver, to boosting immunity, to helping you feel great after drinking, we've got you covered.

Since 2017, we’ve helped 350,000+ customers enjoy alcohol on their own terms, selling over 14 million doses and $30 million in revenue to date.

our story

Our story begins in 2014 when our CEO and founder, Brooks Powell, learned about a natural plant extract called Dihydromyricetin (DHM) while researching for a neuroscience class at a leading Ivy League Institution.

In 2012, DHM had just been discovered to have anti-alcohol properties through an article published in The Journal of Neuroscience. This was the first of many, many studies on DHM's relationship to alcohol—both in animals and humans alike. Researchers found that when given DHM, rats showed significantly reduced signs of hangovers. The DHM affected their GABAa receptors, the same receptors that alcohol binds to in your brain. Brooks saw this study as an opportunity to test DHM's efficacy on humans and worked with experts to conduct a study. Participants in that study felt an average of 50% better the next day after taking our formula, so he assembled a team to create our first product, an after-alcohol aid (now known as Cheers Restore). Cheers has two Ivy league biotech professors who serve as advisors and lead the company's R&D efforts. After we secured a granted patent on our formula, Brooks appeared on Shark Tank, and soon after that, we raised a funding round of $2.1m.

We are proud to be the first company to bring DHM to market at scale in the United States, fending off countless knockoffs & copycats while we pursued R&D efforts through sponsored research agreements. But this is only the beginning! After years of work, research, and a lot of funding, we found a breakthrough in increasing the bioavailability of DHM, enabling us to create a beverage form of our best-selling product, Cheers Restore. Our in-vivo studies revealed up to 19x more bioavailability through our technology. We laid down the groundwork for DHM-based products in 2014, and we’re ready to bring the next advancement in DHM tech to the world in 2021.


Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.


A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Evident in our mission & vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together. However, this role is limited to proper use – and if misused, problems will arise.

Our core goal is to promote the positives of alcohol while also decreasing its negatives, which we do through our products and educational content. Our company is not just about making money – it's about making money through bona fide products and services that will help our customers and society at large. 

Cheers by the numbers

The amount of money we raised in seed funding to build our brand & upgrade our products.
The year our founder & CEO Brooks Powell took on the sharks on ABC’s Shark Tank.
4 & 5-star reviews across all of our products
The number of years we’ve been helping customers enjoy alcohol on their own terms.
The number of satisfied customers that you’re joining as part of our Cheers® family!
Our guarantee that you’ll wake up feeling at least 50% better, or your money back–no questions asked. 1 2

What is DHM?

  • DHM is an extract (like caffeine is to coffee) derived from natural sources such as the Japanese raisin tree.
  • It’s been used for centuries as an herbal liver supplement and hangover remedy in traditional Eastern medicine. Its original usage dates back to the year 659, where it was published in the world’s first official pharmacopoeia.
  • Since the groundbreaking research introducing DHM to the academic community in 2012, there has been an increasing number of scientific studies showcasing DHM’s efficacy in reducing GABAa rebound, as well as its benefits to the liver.
  • Because of these findings, we’re committed to prioritizing the highest level of efficacy in our products, including Industry leading levels of DHM as well as pioneering DHM bioavailability enhancing technology.
Fun fact: Cheers was the first company to bring DHM to market at scale in the United States in 2017.
A Cheers Publication on All Things Alcohol

Spontaneous Consumption

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Spreading holiday Cheers to our 350,000+ customers!

We’re so thankful for our Cheers® community sharing their excitement about our products! Join the movement, and start enjoying alcohol on your own terms.

These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent any disease.