About Cheers

WHY CHEERS?

A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain a category leader.

As a brand focusing solely on alcohol-related health, we aim to help create a world where everyone can enjoy alcohol throughout a long & happy life. We pride ourselves on our leading position in the category through thoughtful education, heavily investing in R&D, and creating products that focus on efficacy without compromising convenience. By empowering customers to enjoy alcohol on their own terms while educating on the short & long-term benefits of our products, we are confident that our brand can be a vehicle for building healthier habits.

No Proprietary Blends

giving you full transparency into our products. See supplement facts here.

1,200 mg

The amount of Vine Tea Extract (98% DHM) in Restore – the highest per dose on the market.

FDA Registered Facility

ensuring good manufacturing practices.

25 million +

number of doses of Cheers sold to date across all products.

First to Market at Scale

In 2014, we were the first company to bring DHM to market at scale in the US.

Granted Patent

on our Restore formula US 10,736,870 B2.

Made in the USA

...and manufactured, designed, packaged, & headquartered right here too. 🇺🇸

500,000+

customers who we've helped enjoy alcohol on their own terms.

Learn more about the science

BRAND PILLARS

Shaping a category by setting higher standards.

Health Conscious

‍As consumers grow more health-conscious, drinking alcohol becomes more at odds with a healthier lifestyle and the need for mindful solutions is in greater demand. Additionally, there's a significant stigma surrounding alcohol, with many taking the extreme stances of either not drinking at all or engaging in binge drinking, with little room for responsible alcohol consumption.

We're fighting this stigma by promoting fun, responsible, & health-conscious alcohol consumption. We believe that, when enjoyed responsibly, alcohol is a good thing, and Cheers helps people compromise less (you can go out for happy hour but wake up ready to take on life's responsibilities the following day). Our products work together to prioritize your alcohol-related health and fit into your lifestyle — providing both short-term and long-term health benefits.

Science Based

We create products that actually work — and we have the science & consumer trust to prove it. Our formulas are heavily researched and highly effective as we prioritize function-first products in a form-first industry. We believe that properly communicating the science behind our products in an accessible way will empower our customers to enjoy alcohol on their own terms and help lift the perception of the entire category.

Learn more about the science

Innovation Forward

‍We believe transparency ultimately builds customer trust, so we go the extra mile to earn our place as the leader in alcohol-related health. We will never hide our ingredients behind proprietary blends, and we invested in third-party testing for our products to verify ingredient amounts. We’re proud to be arguably the first company to bring DHM to market at scale in the US. And after years of work, research, a lot of funding, and sponsored research agreements (SRAs) with Princeton, we have finally figured out how to increase the bioavailability of DHM, which enabled us to create a beverage form of Cheers Restore. We believe no other company in this space matches these standards.

Education Focused

Before Cheers, there hasn't been a clear, approachable mass understanding of the science of alcohol and how you can improve your habits to stay healthy, both in the short & long term.

We're working to fill this educational gap by teaching our customers the science behind our products, the importance of liver health, and the primary causes of why you don't feel great after only a few drinks. Through thoughtful explainers, long-form content, and projects like our Liver Habits Score™, we're working to create an alcohol-related health movement that empowers drinkers to be more mindful about their consumption habits.

How do you want to experience Cheers?

Tell us about yourself!

Howdy, future Cheers customer!

We are so glad you’re here! We appreciate your willingness to learn about our brand. We are the leading alcohol-related health brand, and have sold 20 million+ doses to date across 450,000+ customers. We believe drinking can be both fun and responsible – and our products are designed with that mission in mind. We take great pride in creating the most effective & highest quality products on the market, and we’re committed to thoughtful innovation.

We got started back in 2014 with our flagship product, Cheers Restore. To use Restore, simply take 3 capsules after your last drink or before bed and wake up feeling 50% better or your money back! After appearing on Shark Tank in 2018, we've since expanded our product line to support your overall alcohol-related health.

DIG DEEPER INTO CHEERS

Why we’re the best in the biz.

Which products are best for you?

Read our supplement facts.

Don’t just take our word for it — read reviews!

DID YOU KNOW...

We offer a money-back guarantee on all our products.
We’re so confident you’ll love Cheers, that we stand by our risk-free satisfaction guarantee. If you try Restore and don't feel at least 50% better the next day, and tell us about it within 30 days via email, we'll give you your money back. If you try any of our other products (Hydrate, Protect, Relief, and Multi) and aren't satisfied, we will still honor that money-back guarantee. Learn more.

Hey Cheers customer!

We are so grateful for your support! You’ve joined the ranks of 450,000+ customers who have decided to enjoy alcohol on their own terms and prioritize their alcohol-related health. We are so proud of the products we designed for drinkers in mind, and we hope you’re enjoying them as much as we enjoyed creating them!

If you’ve known us since our pre-Cheers days, a huge thank you for being a part of our journey for so many years!

DIG DEEPER INTO CHEERS

Where to find us in retail.

Refer a friend & get $5!

Access your subscription.

Want Cheers for your event?

DID YOU KNOW...

You could save 15% + get free shipping on your order by subscribing to Cheers!
Extra discounts AND free US shipping? You betcha. Plus your order is entirely customizable. You can cancel, snooze, or adjust your order at any time. Seriously, saving has never been more simple.

Hi there, future retail partner!

Thank you for considering to merchandise Cheers in your store! We are looking forward to learning how we can best serve your customers and help grow the category of alcohol-related health.

We offer a wide range of SKUs and displays to fit your merchandising needs, as well as marketing materials to support your sales team as the voice of our brand. Dive in to see how we can work together!

DIG DEEPER INTO CHEERS

Learn about our products.

See where we're already carried.

DID YOU KNOW...

Our products complement every alcohol purchase.
Because Cheers conveniently pairs with every alcohol purchase, merchandising our products near alcohol is a natural placement for your customers to find us. With Cheers, someone could buy two bottles of wine and then buy Cheers (anywhere from $4.49-$34.99)— perfectly complementing sales instead of cannibalizing other offerings.

Hey, aspiring Cheer-io!

Thank you for considering to grow your career at Cheers! We're proud to have assembled a team whose collective passion and ambition make no task seem too lofty and implement creative solutions to adapt to the changing DTC/retail landscape. We're always looking for people to join our team who have the same motivation to keep moving the ship forward and get excitement from learning new things and improving their skillset. We’re always happy to connect with talented people, and could soon be actively hiring for other roles. If you share our values and would like to join the team, introduce yourself!

DIG DEEPER INTO CHEERS

Learn about our team, culture, & where we’re heading.

Read about what we prioritize as a company

DID YOU KNOW...

Cheers' HQ is based in Houston, TX.
We've proudly set our roots in the culinary capital of the US in 2017! Conveniently located right on the 610 loop, Cheers HQ is near the best of what Houston has to offer. We also have our own fulfillment center, located in the north Houston suburbs!

Hello, Cheers Investor!

Thank you for being one of the 1,500+ investors joining us on this journey! We are excited to be leading this alcohol-related health movement together! Whether you invested a few hundred dollars in this recent round of funding or a few hundred thousand dollars in previous rounds, you are a part-owner in this business and your management team feels the full weight of that responsibility. Cheers to you!

DIG DEEPER INTO CHEERS

Where to find Cheers in retail.

Want Cheers for your event?

Refer a friend and get $5!

DID YOU KNOW...

We launched 2 new products that were influenced by our investor/customer survey.
‍We appreciate everyone who took the time to give us their feedback to make these products a reality! One is a next-day alleviation product called Relief, which contains white willow bark, ginger, & caffeine and helps you get closer to 100% the day after drinking. The other is a multivitamin specifically for drinkers, called Multi. Multi contains all the benefits of the standard multivitamin plus key nutrients that are commonly lost during alcohol metabolization – making it the first of its kind.

Oh, hey there!

We are so glad you’re here! A few things about us (rapid fire!): we are the leading alcohol-related health brand, and have sold 25 million+ doses to date across 500,000+ customers. Our products are free of proprietary blends, are manufactured here in the USA, and are thoroughly tested to ensure the highest quality. Our product development, educational content, and drive as a company are guided by our mission of “promoting fun, responsible, and health-conscious alcohol consumption.” We hope you enjoy digging through our brand!

DIG DEEPER INTO CHEERS

Which product is right for you?

Don’t just take our word for it — read reviews!

Read our supplement facts.

DID YOU KNOW...

Our hero product, Cheers Restore, has been granted a US patent on its formula!
In 2014, we conducted a human study to test DHM's efficacy on alcohol's next-day effects. Participants in that study reported feeling on average 50% better the day after taking our formula (now known as Cheers Restore!). Using this study, we filed our utility patent with the United States patent office and were granted a patent in 2017! (US 10,736,870 B2.)

ORAL REHYDRATION SOLUTION

Let's help you fix that empty cart! 👀

From

Princeton 🎓

Shark Tank 🦈

human studies 👩‍💻

dorm room 🏫

individual 🙋🏻

first-to-market🥇

to

patents 🛡

store shelves 🛒

high efficacy formulas 🔬

distribution center 📦

investors (1,500+ of them!) 🤩

500,000 customers ❤️

The leader in alcohol-related health.

The safest, most effective, and most affordable products on the market.

A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain a category leader.