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about us

The best thing to happen to alcohol, since alcohol.

Our products are designed to keep you healthy, whether you drink a little, a lot, or not at all. From supporting your liver, to boosting immunity, to helping you feel great after drinking, we've got you covered.

CHEERS® IN A NUTSHELL

Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.

Since the beginning of time (we’re not joking), alcohol has brought people in our earliest civilizations together. Fast forward to today, every culture has their “Cheers” equivalent, sharing the ritual of a customary toast. We wanted our brand to tap into that rich, as-old-as-humanity-itself, universal meaning of what it means to “cheers” while drinking with friends, family, or even strangers. Moments like that drive the spirit of our company and reaffirms our mission of promoting responsible, health-conscious alcohol consumption.

OUR VALUES

The rules we live by

Alcohol is a good thing

Alcohol has brought people together since the beginning of time and has a bona-fide beneficial purpose to humanity that ought to be promoted. Across all countries and cultures, alcohol helps to bring people together and enjoy life. Just as you instinctively say “Cheers” when you’re socially drinking, we want you to instinctively take Cheers after enjoying alcohol.

You can be both fun & responsible

We believe enjoying alcohol responsibly makes you more fun because you are able to be present in the moment, have a good time, and not have anyone worry about you. We're promoting a positive approach to how people interact with alcohol. We are not trivializing "downstream" solutions such as AA or rehab. Rather, we hope less people reach that stage through promoting the positive uses of alcohol.

Knowledge is power

Our products and formulas have been obsessively researched, so educating the science behind our products is important to us. We want our customers to understand not only what they’re consuming, but why it works, and how it helps them. We’re committed to spreading our knowledge in the spirit of transparency.

We're addressing the stigma head on

One misconception about alcohol is if you drink moderately then you won't feel bad the next day. The truth is that even moderate, responsible alcohol consumption can make you feel less than 100% the next day. Alcohol is part of the normal human experience, and there should be nothing taboo about it, not feeling 100% the next day, or using our products.

Cheers by the numbers

$2.1m
The amount of money we raised in seed funding to build our brand & upgrade our products.
2018
The year our founder & CEO Brooks Powell took on the sharks on ABC’s Shark Tank.
2,000+
5-star reviews across all of our products
03
The number of years we’ve been helping customers enjoy alcohol on their own terms.
300k+
The number of satisfied customers that you’re joining as part of our Cheers® family!
100%
Our guarantee that you’ll wake up feeling at least 50% better, or your money back–no questions asked. 1 2
#ALWAYSREMEMBERTOCHEERS

Join 300,000+ other happy drinkers!

We’re so thankful for our Cheers® community sharing their excitement about our products! Join the movement, and start enjoying alcohol on your own terms.

@CheersHealth
These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent any disease.