When drinking goes up, glutathione levels go down.

Glutathione is known as the “master antioxidant”, tirelessly working to keep your liver healthy. Consuming alcohol creates oxidation and temporarily drops your glutathione levels, making alcohol metabolization less efficient. L-cysteine is the precursor to glutathione, converting into glutathione in your body—Cheers Protect has 610mg of l-cysteine per dose. A daily dose of Protect helps to increase those glutathione levels so that when you drink, your body is prepared to metabolize alcohol.
Your glutathione levels naturally decrease as you age.

As you age (starting between age 25-30), your glutathione levels naturally decrease — and that's regardless of whether or not you consume alcohol. For those who drink, this natural decline means that your liver isn’t metabolizing alcohol as efficiently as it did in your early 20s. Taking a daily dose of Cheers Protect will increase your glutathione levels over time so that your liver can process alcohol more effectively.