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12 DOSES

Rehydration designed specifically for alcohol induced dehydration

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Rehydration designed specifically for alcohol induced dehydration

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Restore
AFTER-ALCOHOL AID
Hydrate
ORAL REHYDRATION SOLUTION
Protect
DAILY LIVER SUPPLEMENT
Relief
NEXT DAY ALLEVIATION
Multi
multivitamin for drinkers
COMBOS
Classic Combo
RESTORE + HYDRATE
Liver Combo
RESTORE + protect
Daily Combo
PROTECT + MULTI
R&R Combo
RESTORE + RELIEF
R&R+ Combo
RESTORE + RELIEF + HYDRATE
Core Combo
RESTORE + HYDRATE + PROTECT
Ultimate Combo
ALL PRODUCTS
RESTORE Single-serves
Gravity Box
12 DOSES 
Restore 4 Pack
3 Dose bundle
Restore Party Pack
50 DOSEs
Hydrate
ORAL REHYDRATION SOLUTION
BEVERAGES
Restore
AFTER-ALCOHOL AID
Elixir
Social vitalizing tonic
THE LEADER IN ALCOHOL-RELATED HEALTH

18m+ doses sold

6,500+ 4&5-star reviews & ratings

400,000+ customers

$35m+ in revenue

#1 on Amazon

Our products support your alcohol-related health, whether you drink a little, a lot, or not at all. From supporting your liver, to helping you feel great after drinking, we've got you covered.

...and we're just getting started

Cheers has led the alcohol-related health category since 2017. Our products are backed by science, protected by patents, and are thoughtfully designed with the responsible drinker in mind. Want to learn more? See what makes us different ⬇️

COMPETITION

Snake oil. Gimmicks. Junk science. Bogus. Voodoo.

Whatever you call it, the truth is that the alcohol recovery category has been a poisoned well for some time. Generally, these products are met with skepticism, disbelief, and eye-rolls. For years, our team has kept a close pulse on the industry and we’re fully aware of this collective perception. We are fighting an uphill battle to set ourselves apart, taking on the challenges of building credibility in an industry with a massive cloud hanging over it. So, how is the category continuously building a reputation of mistrust, and what is Cheers doing to change the narrative?

6,500+ 4&5-star ratings

891 Reviews

Protected by Patents

🍾
18m+

🤩
400k+

💊
#1

our uphill battle

How brands are creating mistrust for the category through lack of

transparency
Lack of Transparency:

Using proprietary blends.


Because the FDA doesn’t regulate supplements as strictly as drugs, supplements can hide their ingredients behind proprietary blends. This means that individual ingredient amounts do not have to be listed. As a result, many companies take advantage of this loophole – namely our competitors.

These companies slyly claim that their “blend” is a secret or unique formula that contributes to their success, and sharing that formula would hurt their competitive edge. What it really means is that they’re hiding ingredient amounts so that you can't determine the efficacy of their product. 

Our Promise: Transparency = Respect.

As part of our commitment to transparency, we will never hide details that we would want to see as consumers ourselves. We are one of the only brands in the industry that do not hide ingredient behind proprietary blends, giving full insight into each product’s ingredient amounts. Additionally, we spent the extra money to conduct third-party testing on our products and competitors' products so you can see exactly what is in their formulas.

Lack of Efficacy:

Form over function.


One of the most important concerns in efficacy is related to the amount of DHM itself — the primary ingredient in Restore and in many of our main competitors' products. DHM tastes terrible on its own, and you need a lot of it to be effective due to its poor bioavailability. Purified, third-party tested DHM is also expensive, which is likely a reason why many of our competitors hide the actual amount through proprietary blends.

Additionally, because many of these competitors are formulated as a shot or drink, they prioritize the taste and convenience of the form factor over the efficacy and benefits, effectively "watering down" their formula.

Our Promise: Giving you the most bang for your buck.

Because we know how effective DHM is, especially in larger amounts, we prioritize including the most DHM per dose in our Restore capsules (1,200 mg to be exact!). Additionally, after years of R&D, we finally unlocked DHM’s bioavailability through a permeabilizer technology that we co-invented with an Ivy League University. This technology is powering our Restore Beverage, making the DHM in this product up to 19x more bioavailable.

Lack of In-Depth Knowledge:

Surface level science.


As the market leader, it's no surprise that competitors look to our marketing, design, and copy strategies to help inform their decisions as well. After all, we're all competing in a newly developed category that requires lots of education, myth-busting, and misconception breaking. However, starting in 2019, as we completed our rebrand, we noticed a trend in competitors shamelessly copying many of our educational materials — sometimes down to the word. It quickly becomes apparent that their knowledge of the science and commitment to the educational component is surface level.

When they do try to provide education on the science behind DHM, they use our content to appear knowledgeable. Normally, they butcher the science anyway, and as a result, their brand can't sustain credibility, leaving us (and a few others) with the challenge of building trust for the category as a whole.

Our Promise: Transparency = Respect.

We take our position as the leader in alcohol-related health seriously. Since starting Cheers, we have stood firm in our belief that alcohol is a good thing (when used responsibly) and that our brand can be a vehicle for empowering customers to enjoy alcohol on their own terms. A big part of this is educating customers on both the short & long-term benefits of our products, creating conversations across cultural stigmas & misconceptions, and helping our customers build healthier habits. 

They say a rising tide lifts all boats — which is true in this product category. The problem is, we've been doing all the heavy lifting in education. We've carefully constructed scientific charts, dissected complex topics to make them easily understandable, and built a customer base who genuinely appreciates learning about how our products help them. We're proud of what we've built, but it's disheartening to see many other brands taking our content and rebranding it as their own — but doing it poorly. 

Lack of caution:

Posing FDA/business risk.


The FDA is pretty stringent on claims that supplements can make. Without going into the nuances of their guidelines, essentially any implied or explicit claim to “diagnose, mitigate, treat, cure, or prevent a disease” is a major violation — and that comes with major consequences.

Many of our competitors either do not understand those guidelines or choose to blatantly ignore them.  Some actively promote binge drinking, claim that they can “cure your hangover”, or claim that ingredients in their products can reverse liver damage. They respond to social media questions with wreckless responses like “Yes, you will definitely feel it after 15 minutes to help sober you up!”, and publish ads that say “You can drink as much as you want, and wake up hangover-free every time!” 

Wreckless claims like these in the handling of the science of alcohol consumption and the benefits of their products drive the skepticism and disbelief behind this category. 

Our Promise: Going beyond FDA guidelines.

We’ve prioritized FDA compliance in our messaging, marketing, and lableing of products for years. The consequences of an FDA violation pose a significant business risk that we’re not willing to gamble on. That means that we have to work smarter and harder to describe our products in a way that is FDA-compliant. We have documentation accessed by the entire team breaking down those FDA guidelines, what we can say, and what not to say.

feel better, guaranteed
In a human study conducted for our granted patent, users of Cheers® felt an average of 50%+ better the next day across 8 typical symptoms. Wake up feeling 50% better or your money back! 2
Curly arrow
metabolize alcohol faster
Cheers reduces exposure to acetaldehyde following alcohol consumption 1

To metabolize alcohol, your body must first convert alcohol into acetaldehyde (which is 20x more toxic than alcohol) before being able to finally clear it from your system. Cheers Restore reduces the amount and time you’re exposed to acetaldehyde following alcohol consumption.

Cheers reduces exposure to acetaldehyde following alcohol consumption Curly arrow
Feel more relaxed
Alcohol binds to GABAa receptors in your brain. This increases GABAa-like activity, making you feel relaxed. When you stop drinking, your GABAa receptors go into withdrawal, causing you to feel anxious and irritable. Cheers reduces the GABAa rebound, and ultimately your relative time and level of discomfort. 1
Cheers reduces the GABAA rebound, and ultimately your relative time and level of discomfortCurly arrow
our uphill battle

How brands are creating mistrust for the category through lack of:

Lack of Transparency:

Using proprietary blends.


Because the FDA doesn’t regulate supplements as strictly as drugs, supplements can hide their ingredients behind proprietary blends. This means that individual ingredient amounts do not have to be listed. As a result, many companies take advantage of this loophole – namely our competitors.

These companies slyly claim that their “blend” is a secret or unique formula that contributes to their success, and sharing that formula would hurt their competitive edge. What it really means is that they’re hiding ingredient amounts so that you can't determine the efficacy of their product. 

 View Images

Our Promise: Transparency = Respect.

As part of our commitment to transparency, we will never hide details that we would want to see as consumers ourselves. We are one of the only brands in the industry that do not hide ingredient behind proprietary blends, giving full insight into each product’s ingredient amounts. Additionally, we spent the extra money to conduct third-party testing on our products so you can see exactly what is in our formulas.

Lack of Efficacy:

Form over function.


One of the most important concerns in efficacy is related to the amount of DHM itself — the primary ingredient in Restore and in many of our main competitors' products. DHM tastes terrible on its own, and you need a lot of it to be effective due to its poor bioavailability. Purified, third-party tested DHM is also expensive, which is likely a reason why many of our competitors hide the actual amount through proprietary blends.

Additionally, because many of these competitors are formulated as a shot or drink, they prioritize the taste and convenience of the form factor over the efficacy and benefits, effectively "watering down" their formula.

 View Larger

Our Promise: Giving you the most bang for your buck.

Because we know how effective DHM is, especially in larger amounts, we prioritize including the most DHM per dose in our Restore capsules (1,200 mg to be exact!). Additionally, after years of R&D, we finally unlocked DHM’s bioavailability through a permeabilizer technology that we co-invented with an Ivy League University. This technology is powering our Restore Beverage, making the DHM in this product up to 19x more bioavailable.

Lack of In-Depth Knowledge:

Surface level science.


As the market leader, it's no surprise that competitors look to our marketing, design, and copy strategies to help inform their decisions as well. After all, we're all competing in a newly developed category that requires lots of education, myth-busting, and misconception breaking. However, starting in 2019, as we completed our rebrand, we noticed a trend in competitors shamelessly copying many of our educational materials — sometimes down to the word. It quickly becomes apparent that their knowledge of the science and commitment to the educational component is surface level.

When they do try to provide education on the science behind DHM, they use our content to appear knowledgeable. Normally, they butcher the science anyway, and as a result, their brand can't sustain credibility, leaving us (and a few others) with the challenge of building trust for the category as a whole.

 View Images

Our Promise: Leading the Charge

We take our position as the leader in alcohol-related health seriously. Since starting Cheers, we have stood firm in our belief that alcohol is a good thing (when used responsibly) and that our brand can be a vehicle for empowering customers to enjoy alcohol on their own terms. A big part of this is educating customers on both the short & long-term benefits of our products, creating conversations across cultural stigmas & misconceptions, and helping our customers build healthier habits. 

They say a rising tide lifts all boats — which is true in this product category. The problem is, we've been doing all the heavy lifting in education. We've carefully constructed scientific charts, dissected complex topics to make them easily understandable, and built a customer base who genuinely appreciates learning about how our products help them. We're proud of what we've built, but it's disheartening to see many other brands taking our content and rebranding it as their own — and doing it poorly. 

Lack of caution:

Posing FDA/business risk.


The FDA is pretty stringent on claims that supplements can make. Without going into the nuances of their guidelines, essentially any implied or explicit claim to “diagnose, mitigate, treat, cure, or prevent a disease” is a major violation — and that comes with major consequences.

Many of our competitors either do not understand those guidelines or choose to blatantly ignore them.  Some actively promote binge drinking, claim that they can “cure your hangover”, or claim that ingredients in their products can reverse liver damage. They respond to social media questions with wreckless responses like “Yes, you will definitely feel it after 15 minutes to help sober you up!”, and publish ads that say “You can drink as much as you want, and wake up hangover-free every time!” 

Wreckless claims like these in the handling of the science of alcohol consumption and the benefits of their products drive the skepticism and disbelief behind this category. 

 View Images

Our Promise: Going beyond FDA guidelines.

For years, we’ve prioritized FDA compliance in our messaging, marketing, and labeling of products. The consequences of an FDA violation pose a significant business risk that we’re not willing to gamble on. That means that we have to work smarter and harder to describe our products in a way that is FDA-compliant. We even have internal documentation breaking down those FDA guidelines, what we can say, and what not to say.

feel better, guaranteed
In a human study conducted for our granted patent, users of Cheers® felt an average of 50%+ better the next day across 8 typical symptoms. Wake up feeling 50% better or your money back! 2
Curly arrow
metabolize alcohol faster
Cheers reduces exposure to acetaldehyde following alcohol consumption 1

To metabolize alcohol, your body must first convert alcohol into acetaldehyde (which is 20x more toxic than alcohol) before being able to finally clear it from your system. Cheers Restore reduces the amount and time you’re exposed to acetaldehyde following alcohol consumption.

Cheers reduces exposure to acetaldehyde following alcohol consumption Curly arrow
Feel more relaxed
Alcohol binds to GABAa receptors in your brain. This increases GABAa-like activity, making you feel relaxed. When you stop drinking, your GABAa receptors go into withdrawal, causing you to feel anxious and irritable. Cheers reduces the GABAa rebound, and ultimately your relative time and level of discomfort. 1
Cheers reduces the GABAA rebound, and ultimately your relative time and level of discomfortCurly arrow
WHY CHEERS?

A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain an industry leader.

WHY CHEERS?

A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain an industry leader.

As a brand focusing solely on alcohol-related health, we pride ourselves on our leading position in the category through thoughtful education, heavily investing in R&D, and creating products that focus on efficacy without compromising convenience. Innumerable competitors have been touted as the “next best thing” for helping you feel better after drinking, but with little-to-no science backing up their solutions. There isn’t a clear, approachable mass understanding of the science behind alcohol and hangovers, how alcohol impacts your liver, and how you can improve your habits to stay healthy.

🍷

Singular focus on alcohol-related health products & content.
🤓

Prioritizing education & helping customers build healthier habits.
🔬

Radical transparency into our formulas and investing in third party testing.
🏆

Protected by patents and proprietary technologies.
🤩

Built a reputation backed by social proof since 2017.
BRAND PILLARS

Shaping a category by setting higher standards.

As a brand focusing solely on alcohol-related health, we pride ourselves on our leading position in the category through thoughtful education, heavily investing in R&D, and creating products that focus on efficacy without compromising convenience. Innumerable competitors have been touted as the “next best thing” for helping you feel better after drinking, but with little-to-no science backing up their solutions. There isn’t a clear, approachable mass understanding of the science behind alcohol and hangovers, how alcohol impacts your liver, and how you can improve your habits to stay healthy.

Science Based

We create products that actually work — and we have the science & consumer trust to prove it. Our formulas are heavily researched and highly effective as we prioritize function-first products in a form-first industry. We believe that properly communicating the science behind our products in an accessible way will empower our customers to enjoy alcohol on their own terms and help lift the perception of the entire category.

Innovation Forward

We believe transparency ultimately builds customer trust, so we go the extra mile to earn our place as the leader in alcohol-related health. We will never hide our ingredients behind proprietary blends, and we invested in third-party testing for our products to verify ingredient amounts. We’re proud to be arguably the first company to bring DHM to market at scale in the US. And after years of work, research, a lot of funding, and sponsored research agreements (SRAs) with Princeton, we have finally figured out how to increase the bioavailability of DHM, which enabled us to create a beverage form of Cheers Restore. We believe no other company in this space matches these standards.

Education Focused

Before Cheers, There hasn't been a clear, approachable mass understanding of the science behind alcohol and hangovers, how alcohol impacts your liver, and how you can improve your habits to stay healthy, both in the short & long term. 

We're working to fill this educational gap by teaching our customers the science behind our products, the importance of liver health, and the primary causes of why you don't feel great after only a few drinks. Through thoughtful explainers, long-form content, and projects like our Liver Habits Score™, we're working to create an alcohol-related health movement that empowers drinkers to be more mindful about their consumption habits.

Health Conscious

As consumers grow more health-conscious, drinking alcohol becomes more at odds with a healthier lifestyle and the need for mindful solutions is in greater demand. Additionally, there's still a significant stigma surrounding alcohol, with many taking the extreme stances of either not drinking at all or engaging in binge drinking, with little room for middle ground.

We're fighting this stigma by promoting fun, responsible, & health-conscious alcohol consumption. We believe that, when enjoyed responsibly, alcohol is a good thing, and Cheers helps people compromise less (you can go out for happy hour but wake up ready to take on life's responsibilities the following day). Our products work together to prioritize your alcohol-related health and fit into your lifestyle — providing both short-term and long-term health benefits. 

AT A GLANCE

How Cheers stacks up against competing products.

For a more comprehensive breakdown of each brand, click on the product name.
product
$/Dose
Mg of DHM/dose
proprietary blend?
made in the usa?
patented?
how to take
Cheers restore
$2.92
12 doses/order
1,200mg
Never ✅
Yes 🇺🇸
Yes ✅
Take 3 capsules after last drink.
$6.00
6 doses/order
~350mg*
Yes
No
No
Drink 1 bottle before, while, or after drinking.
$4.38
5 doses/order
~500mg*
Yes
No
No
Take 6 capsules
(3 before drinking & 3 after last drink).
$3.40
10 doses/order
~650mg*
Yes
No
No
Take 2 capsules while, or after drinking.
the plug
$6.00
6 doses/order
Unclear*
Yes
No
No
Drink 1 bottle for every 5 drinks you consume.
h-proof
$2.95
20 doses/order
~200mg*
Yes
No
Yes
Chew 2 tablets after every 5 drinks.
purple tree
$1.07
15 doses/order
~350mg*
Yes
Unclear
No
Take 2 capsules before, during, or after drinking.
bibi nightcap
$4.38
5 doses/order
Unclear*
Yes
No
No
Drink 1 bottle after consuming alcohol.
partysmart
$2.29
1 doses/order
N/A
Yes
No
No
Take 1 capsule before drinking.
blowfish
$1.25
20 doses/order
N/A
No
Unclear
No
Dissolve 2 tablets in water after the onset of effects.
Drinkade
$5.00
6 doses/order
N/A
Yes
Yes
No
Drink 1 bottle before consuming alcohol.
* This data is estimated because ingredient amounts are hidden behind a proprietary blend.
Tip: According to FDA guidelines, ingredients in proprietary blends must be listed in order of prevalence within the formula.
APPENDIX

Below is a showcase of various brands who have used our content and educational materials to communicate the value prop and/or science behind their products.

More Labs

See full competitor breakdown
Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Copy
Scientific Visualization
Layout & Design
Education
Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Copy
Education
Cheers
Published July 2020
More Labs
First Found August 24, 2020
Knockoff Categories
Ad Creative
Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Copy
Education
"GABAa Rebound"
Cheers
Published July 2020
More Labs
First Found August 24, 2020
Knockoff Categories
Copy
Ad Creative
Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Scientific Visualization
Education
Cheers
Published January 2019
This was first published before our full rebrand.
More Labs
First Found September 3, 2019
Knockoff Categories
Copy

Flyby

Cheers
Published June 2019
Flyby
First Found March 19, 2021
Knockoff Categories
Copy
Scientific Visualization
Layout & Design
Education
Cheers
Published July 2020
Flyby
First Found March 19, 2021
Knockoff Categories
Company Stats
Cheers
Published July 2019
Flyby
First Found September 28, 2020
Knockoff Categories
Layout & Design
Education

No Days Wasted

Cheers
Published Feb 2022
No Days Wasted
First Found April 20, 2022
Knockoff Categories
Copy
Education
Cheers
Published January 2020
No Days Wasted
First Found July 9, 2020
Knockoff Categories
Copy
Layout & Design
Company Stats
Cheers
Published January 2020
No Days Wasted
First Found September 22, 2020
Knockoff Categories
Copy
Layout & Design
Cheers
Published January 2020
No Days Wasted
First Found April 20, 2022
Knockoff Categories
Copy
Education
Cheers
Published April 2020
No Days Wasted
First Found January 12, 2021
Knockoff Categories
Copy
Layout & Design
Company Stats
Cheers
Published October 2019
No Days Wasted
First Found June 10, 2020
Knockoff Categories
Copy
Company Stats

The Plug

Cheers
Published June 2019
The Plug
First Found June 11, 2020
Knockoff Categories
Scientific Visualization
Education
Cheers
Published May 2020
The Plug
First Found June 11, 2020
Knockoff Categories
Copy
Education
Cheers
Published April 2020
The Plug
First Found March 2, 2022
Knockoff Categories
Copy
Layout & Design
Company Stats

H-Proof

Cheers
Published July 2020
H-Proof
First Found April 28, 2022
Knockoff Categories
Ad Creative

Redee

Cheers
Published January 2020
Redee
First Found June 30, 2021
Knockoff Categories
Copy
Education
Cheers
Published August 2020
Redee
First Found February 24, 2022
Knockoff Categories
Copy
Ad Creative
Layout & Design
Cheers
Published January 2020
Redee
First Found June 30, 2021
Knockoff Categories
Copy
Layout & Design
Education
Cheers
Published June 2019
Redee
First Found June 30, 2021
Knockoff Categories
Copy

EZ Lifestyle

Cheers
Published June 2019
EZ Lifestyle
First Found September 3, 2019
Knockoff Categories
Copy
"GABAa Rebound"
Education
Note: despite this being a word-for-word description, EZ Lifestyle still presented inaccurate information by wrongly listing L-Cysteine as the ingredient that binds to the GABAa receptors. Additionally, NAC is not the acronym for L-Cysteine.

Halo

Cheers
Published June 2019
Flyby
First Found September 3, 2019
Knockoff Categories
Copy
Layout & Design

Rallymate

Cheers
Published June 2019
Flyby
First Found May 22, 2020
Knockoff Categories
Copy
"GABAa Rebound"
Education
Shop Cheers Restore & feel at least 50% better the next day or your money back! 2