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The Future of Alcohol-Related Health

Where we have come from and where we’re going.

Brooks Powell

October 25, 2021


Cheers is a brand that exists at the intersection of alcohol and health. We have named this category “alcohol-related health”. Our core belief is that when consumed properly, alcohol is a good thing — and by creating products and sharing knowledge centered around your alcohol-related health, we can empower our customers to lead happier and healthier lives.

The fact of the matter is that alcohol is a double-edged sword and can simultaneously lead to both positive and negative ends. As a company, we strive to increase the good while decreasing the bad.

This is of great importance, especially considering that alcohol is the second most used drug in the world behind only caffeine.

The sheer magnitude of alcohol usage is eye-opening for anyone who does not study this industry:

To our knowledge, Cheers is the most successful alcohol-related health company in the United States. Since officially starting Cheers in 2017, we’re proud to have:

Since the beginning, the release of our products, educational content, and partnerships have been all guided by our mission of “Bringing people together by promoting fun, responsible, and health-conscious alcohol consumption” coupled with our vision of “A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.” I believe we’ve been able to help a lot of people accomplish this already and take steps in the right direction to continually prioritize alcohol-related health — which anchors the ethos of our entire brand.

Thinking about the future.

So far, Cheers has three main products:

However, the potential of the alcohol-related health category is far more expansive than just these three great products we’ve built the Cheers brand around so far.

For example, when it comes to feeling better after alcohol consumption, our current solutions are mostly used for prevention. But what happens if you drank alcohol while entertaining a client for work, forgot (or didn’t have any) of our current products, and now are muscling your way through early morning meetings? While ideally, you should have taken Cheers Restore, it doesn’t mean that we shouldn’t also have a relief product that can’t also be taken the next morning.

I’d be lying if I said that there haven’t ever been evenings where I personally forgot to take Cheers Restore and woke up the next morning cursing myself for forgetting, and then cursing myself more for having not yet invented a relief product! Because we’re drinkers ourselves, we experience the things that our customers experience first hand. And so we can draw from those experiences to craft products that we ourselves would find valuable and know would be of value to our customers as well.

Potential future products:

The above is just a current look at what potential products are fitting for our company focused on alcohol-related health. We believe that this list will continue to grow over time as Cheers seeks to offer more & more products for different aspects of alcohol-related health.

As we continue to build and grow this category as a whole, it’s important to us that our future products & offerings reflect the desires and feedback of our customers and investors.

With that being said, we’ve created a short 2-minute survey and we’d love it if you’d participate and give your comments, thoughts, and ideas surrounding the future of alcohol-related health and Cheers’ role in shaping it.

Take me to the survey! ➡️

We’re excited to see where this journey takes us, and we’re so glad you’re along for the ride! 🍻


Brooks Powell
Founder & CEO


About Cheers

Cheers is the leading alcohol-related health brand focused on developing products that support your liver and help you feel great the next day. As a student at Princeton, Cheers’ founder Brooks Powell discovered the potential advantage of incorporating the natural plant extract Dihydromyricetin (DHM) into an after-alcohol consumption regimen and began working with his professors to make products that addressed the unique challenges of alcohol-related health. . Since its official launch in 2017, Cheers has sold more than 13 million doses  to over 300 thousand customers. The research-backed line of products includes three versions of supplemental pills and powders – Restore, Hydrate and Protect. Cheers is now releasing read-to-drink versions of their products—starting with Cheers Restore. Each product is equipped to meet different health needs such as rehydration, liver support, and acetaldehyde exposure. Cheers places an equal emphasis on the responsibility and health aspects of its mission and vision. The brand’s mission is bringing people together by promoting fun, responsible, and health-conscious alcohol consumption. The vision is a world where everyone can enjoy alcohol throughout a long, healthy, and happy lifetime. For more information, visit or join the social conversation at @cheershealth.

Help us grow the category of alcohol-related health