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Sake existed as early as 500 BC, but the sake as we know it today originated in the 8th century. Sake production began as a government monopoly until the 10th century when temples started brewing their own. They quickly became the primary distilleries of sake for centuries to come. By the 14th century, sake had become the most ceremonious beverage in Japan, often associated with celebrations, spiritual rituals, and festivals.
Alcohol is an important part of Japanese culture and is bound by many social protocols. While sake is the major historically significant alcohol in Japan, beer is widely consumed in social and business drinking settings.
Reciprocity is a common theme woven into the Japanese drinking etiquette. In large groups, the Japanese participate in "nomikai", which is a drinking party often held in izakayas (which are like Japanese gastropubs) by coworkers as a way to bond together. As a gesture of hospitality and unity, the Japanese begin with a custom of pouring drinks for others before themselves, establishing harmony in the group.
PRO TIP: Keep your glass full to signal that you don’t want to continue drinking but still want to be social.
Remember to clink your glasses and “Kanpai” in any social drinking setting.
...for the first round. Generally, the drink of choice for the first round is beer, and it makes the server’s job easier when everyone has the same drink to kick off the evening.
Make sure everyone has something in their glass before starting off the night.
As a sign of respect, always pour drinks for others around you, and then wait for them to return the favor. If you’re out in a business setting, it’s expected that you pour a drink for your boss.
Cheers is the leading alcohol-related health brand focused on developing products that support your liver and help you feel great the next day. As a student at Princeton, Cheers’ founder Brooks Powell discovered the potential advantage of incorporating the natural plant extract Dihydromyricetin (DHM) into an after-alcohol consumption regimen and began working with his professors to make products that addressed the unique challenges of alcohol-related health. . Since its official launch in 2017, Cheers has sold more than 13 million doses to over 300 thousand customers. The research-backed line of products includes three versions of supplemental pills and powders – Restore, Hydrate and Protect. Cheers is now releasing read-to-drink versions of their products—starting with Cheers Restore. Each product is equipped to meet different health needs such as rehydration, liver support, and acetaldehyde exposure. Cheers places an equal emphasis on the responsibility and health aspects of its mission and vision. The brand’s mission is bringing people together by promoting fun, responsible, and health-conscious alcohol consumption. The vision is a world where everyone can enjoy alcohol throughout a long, healthy, and happy lifetime. For more information, visit cheershealth.com or join the social conversation at @cheershealth.
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