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Cheers Around The World

France – Santé!

Our Cheers Around the World series is a celebration to those cultures across the globe and their expression of goodwill through the ceremonial clink. Next stop: France!

Leah Nguyen

July 23, 2021


Drink of Choice: Wine

The French are true connoisseurs of wine, and have a rich history to back it up. France first became world-renowned for its wine flavor and quality during Napoleon’s rule in the 19th century, leading into the golden age that still defines French wine today. With almost 2 million acres of vineyards, 100+ common varieties of wine, and up to 14.2 million hectoliters of wine (about 1.9 billion bottles!) produced every year, France is truly a leader in this space and has a profound & lasting influence on developing wine nations.

Tour de France – Wine edition

France is divided up into 11 major wine regions, each with a different climate and terrain. You’ll notice that French wine is labeled by these regions instead of its grape variety. This is because the varying natural environments and appellation systems give each wine a notable taste and flavor unlike any other.

The French Art of Apéritifs

In France, you’ll often see friends gather before dinner around a charcuterie board paired with a nice wine, beer, or French liqueur. This is called an apéritif: a quintessentially French activity that signifies an introduction to the evening and allows for friendly socializing & relaxing before a meal. L’apéritif (or, l’apéro, for short) means “Let’s have a drink” and is derived from the Latin word “aperire” which means “to open”. It does exactly that; apéritifs are designed to ease you into the night and help set up your palate for dinner. You don’t need any fancy setting - hosting apéritifs in your kitchen or backyard is just as appropriate as hosting one in a park. Apéritifs are also different for every region of France, mainly featuring local alcohols and products from that area. Its purpose is simple but powerful: slowing down to enjoy everyday moments and connect with the people you love most. With that mindset and a good drink in hand, the French apéritif is truly a lovely affair.

If you’re ever in France, be sure to follow these social drinking norms:

Do these things

Make eye contact during a toast.

It’s important that you make direct eye contact with other guests at the table during a toast (it is said that you’ll have 7 years of bad luck if you don’t!). You’ll want to clink glasses with everyone, but avoid crossing over anyone else’s arms to reach someone across the table. Take your time – it’s all part of the experience.

Enjoy your wine over a meal.

In French drinking culture, wine is reserved for your meals and it’s most appropriate to order a glass with some type of food. If you’re drinking multiple types of wine throughout the night, make sure you’re changing glasses for each one.

Don’t do these things

Don’t drink before everyone has been served.

Make sure everyone has something in their glass, and let the host offer a toast before you start sipping on your wine. Even if there’s no toast, it’s still customary to clink glasses with other guests beside you, saying “Santé!” or “Tchin-Tchin!” (cheers). Take a small sip before setting your glass down.

Don’t pour your own glass at a restaurant.

If you find yourself drinking among the French, never pour your own glass at a restaurant. Instead, let your waiter or host do the serving. Leave a little wine at the bottom of your glass to signal that you’re finished drinking - otherwise, your server will keep refilling!

Let’s make a French 75!

This classy, champagne-based cocktail gained its popularity in 1915, thanks to bartender Harry MacElhone, at the famous Harry’s New York Bar in Paris. The drink was said to have such a kick that it felt like being hit with the powerful French 75mm field gun, earning a name worthy of its wartime surroundings. With its clever title and winning combination of ingredients, the French 75 went on to become a popular mainstay of party-goers in the 1920s and 1930s. Eventually, it landed in the famous Manhattan’s Stork Club, where it solidified its place as a staple cocktail and has truly stood the test of time.



  1. Combine gin, lemon juice, and simple syrup in a cocktail shaker with ice and shake well for 20 seconds.
  2. Strain your shaker contents into a flute and top with champagne.
  3. Garnish with a lemon twist and “Santé!”


About Cheers

Cheers is the leading alcohol-related health brand focused on developing products that support your liver and help you feel great the next day. As a student at Princeton, Cheers’ founder Brooks Powell discovered the potential advantage of incorporating the natural plant extract Dihydromyricetin (DHM) into an after-alcohol consumption regimen and began working with his professors to make products that addressed the unique challenges of alcohol-related health. . Since its official launch in 2017, Cheers has sold more than 13 million doses  to over 300 thousand customers. The research-backed line of products includes three versions of supplemental pills and powders – Restore, Hydrate and Protect. Cheers is now releasing read-to-drink versions of their products—starting with Cheers Restore. Each product is equipped to meet different health needs such as rehydration, liver support, and acetaldehyde exposure. Cheers places an equal emphasis on the responsibility and health aspects of its mission and vision. The brand’s mission is bringing people together by promoting fun, responsible, and health-conscious alcohol consumption. The vision is a world where everyone can enjoy alcohol throughout a long, healthy, and happy lifetime. For more information, visit or join the social conversation at @cheershealth.

Whatever you may be drinking, always remember to “Santé!”