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Dihydromyricetin (DHM) is a flavanoid extracted from a Japanese raisin tree. It’s been used as a hangover cure throughout Japan, China, and Korea for centuries. However, it wasn’t until 2012 when researchers found that DHM actually has real science behind it. They performed a study that involved getting rats drunk, and then measured their hangover symptoms after administering DHM.
Long story short, researchers found that when given DHM, rats showed significantly reduced signs of hangovers. The DHM affected their GABAa receptors, the same receptors that alcohol binds to in your brain.
Our founder and CEO read about this study in the Journal of Neuroscience. He then began working with his neuroscience professors to conduct a human study testing DHM’s efficacy on alcohol’s negative effects. What they found was astonishing.
Conducted for our granted patent, our study found that users of Cheers felt an average of 50%+ better the next day across 8 typical symptoms.
Because DHM is proven to be essential in reducing alcohol’s negative effects, we include the most DHM per serving compared to any other product on the market. 1200mg to be exact.
Cheers is the leading alcohol-related health brand focused on developing products that support your liver and help you feel great the next day. As a student at Princeton, Cheers’ founder Brooks Powell discovered the potential advantage of incorporating the natural plant extract Dihydromyricetin (DHM) into an after-alcohol consumption regimen and began working with his professors to make products that addressed the unique challenges of alcohol-related health. . Since its official launch in 2017, Cheers has sold more than 13 million doses to over 300 thousand customers. The research-backed line of products includes three versions of supplemental pills and powders – Restore, Hydrate and Protect. Cheers is now releasing read-to-drink versions of their products—starting with Cheers Restore. Each product is equipped to meet different health needs such as rehydration, liver support, and acetaldehyde exposure. Cheers places an equal emphasis on the responsibility and health aspects of its mission and vision. The brand’s mission is bringing people together by promoting fun, responsible, and health-conscious alcohol consumption. The vision is a world where everyone can enjoy alcohol throughout a long, healthy, and happy lifetime. For more information, visit cheershealth.com or join the social conversation at @cheershealth.