Hi Cheers Family! 👋

We have big news. This Tuesday (September 10th, 2019) and Wednesday (September 11th, 2019) we will be re-airing on Shark Tank! 📺🦈 We heard from a ton of our customers that they never got to see us take on the Sharks, and that they can’t find a clip online without buying the episode. Well, now is your chance! 😄
Here’s how you can watch:
•    Tuesday (Sept. 10th, 2019) @ 9pm ET on CNBC.
•    Wednesday (Sept. 11th, 2019) @ 7pm ET on CNBC.

We’re the last company to pitch on the episode. If you’re not looking to watch anyone else pitch, then you don’t need to tune in until the second half of the episode. We can’t thank you enough for the support!

—The Cheers Team ❤️

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Shark Tank in Cheers' History

As a company, we laid a lot of foundational work that paved the way to create products of the highest quality and efficacy. However, as you'll see in the below timeline, Shark Tank was a big turning point for us. In fact, you will even see that it eventually led to the raising of our $2.1m Seed Round, our transition from Thrive+ to Cheers, and our creation of new products (such as Cheers Protect)!

It’s not every day that you get to pitch your product and company to millions of Americans. We're incredibly thankful for that opportunity, and especially for the support we have received after our episode aired! Here are a few pictures from the aftermath of being on Shark Tank. As you can see, we crammed boxes into every inch of the USPS vans to make sure Thrive+ products were delivered to our new customers on time.

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Since our Shark Tank appearance, we've been busy transitioning from Thrive+ to Cheers, and unveiling a new brand along with the name change.

Every startup has a moment of realization where their mission & vision become clear as day. Our initial vision for the company when choosing the name “Thrive+” was that we would eventually make products that existed across multiple categories, ranging from alcohol-related health products to general multi-vitamins.

However, as time went on, we realized that our strengths and passions lied in creating products designed to make alcohol consumption a healthier, happier, and better experience. This realization resulted in rebuilding a brand that represented our newly formed mission and vision. Above all else, we were committed to building a brand that stands for something. That pursuit toward a better future reaffirms our purpose of helping people like you enjoy alcohol responsibly and on their own terms.

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We can't be more grateful for all of your help and how far you have helped us come! Cheers is a labor of love and we hope you enjoy it as much as we love creating it. Thank you for your continued support.

—Cheers Management Team 🍻