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Acetaldehyde is a compound by-product of alcohol that is ~20x more toxic than alcohol itself. It's one of the primary reasons you don't feel great after drinking, causing an upset stomach or overall queasiness. It's also why some people experience redness & flushing after drinking because their body contains fewer enzymes to break it down.
Whether or not you show physical symptoms, acetaldehyde exposure affects anyone who drinks.
In order for your body to properly metabolize alcohol, your body must convert alcohol into acetaldehyde. Acetaldehyde eventually converts into acetate, and only then can it safely clear through your system.
Unfortunately, the liver can only turn acetaldehyde into acetate so fast. On average, your body can process up to 1 drink's worth of acetaldehyde per hour. So, if you've had 3 drinks in one night, you'll have acetaldehyde in your body for about 3 hours. If you've had 5 drinks, that's 5 hours.
During this process, this toxic compound circulates throughout your bloodstream, coming into contact with the cells in your body. So it's no wonder that alcohol makes everything in your body hurt the next day.
DHM, the main ingredient in Restore, has been shown in scientific literature to speed up the rate at which acetaldehyde gets metabolized and cleared from the bloodstream. Additionally, Restore also contains l-cysteine, which binds to acetaldehyde and supports the reduction of those levels. L-cysteine reacts with the acetaldehyde to form something called 2-methylthiazolidine-4-carboxylic acid (or "MTCA" for short). MTCA is non-toxic and eventually cleared from the body.
Cheers is the leading alcohol-related health brand focused on developing products that support your liver and help you feel great the next day. As a student at Princeton, Cheers’ founder Brooks Powell discovered the potential advantage of incorporating the natural plant extract Dihydromyricetin (DHM) into an after-alcohol consumption regimen and began working with his professors to make products that addressed the unique challenges of alcohol-related health. . Since its official launch in 2017, Cheers has sold more than 13 million doses to over 300 thousand customers. The research-backed line of products includes three versions of supplemental pills and powders – Restore, Hydrate and Protect. Cheers is now releasing read-to-drink versions of their products—starting with Cheers Restore. Each product is equipped to meet different health needs such as rehydration, liver support, and acetaldehyde exposure. Cheers places an equal emphasis on the responsibility and health aspects of its mission and vision. The brand’s mission is bringing people together by promoting fun, responsible, and health-conscious alcohol consumption. The vision is a world where everyone can enjoy alcohol throughout a long, healthy, and happy lifetime. For more information, visit cheershealth.com or join the social conversation at @cheershealth.