WHY CHEERS?
Science & Standards
We create products that work — and we have the science & consumer trust to support it. Our formulas are heavily researched and highly effective as we prioritize function-first products in a form-first industry. We were the first to bring dihydromyricetin (DHM) to market in 2014 and we've been on the forefront of the category ever since. We believe that properly communicating the science behind our products in an accessible way will empower everyone to enjoy alcohol on their own terms and help lift the perception of the entire category.
WHAT'S THE DEAL WITH DIHYDROMYRICETIN (DHM)?
Pop quiz!
MOST SIMILAR PRODUCTS DON'T USE A TON OF DHM IN THEIR FORMULAS BECAUSE
It’s actually A & B!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
It’s actually A & B!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
It’s actually A & B!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
You got it!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
BRAND PILLARS
Shaping a category by setting higher standards.
Health Conscious
As consumers grow more health-conscious, drinking alcohol becomes more at odds with a healthier lifestyle and the need for mindful solutions is in greater demand. Additionally, there's a significant stigma surrounding alcohol, with many taking the extreme stances of either not drinking at all or engaging in binge drinking, with little room for responsible alcohol consumption.
We're fighting this stigma by promoting fun, responsible, & health-conscious alcohol consumption. We believe that, when enjoyed responsibly, alcohol is a good thing, and Cheers helps people compromise less (you can go out for happy hour but wake up ready to take on responsibilities the next day). Our products work together to prioritize your alcohol-related health and fit into your lifestyle — providing both short-term and long-term health benefits.
Science Based
We create products that actually work — and we have the science & consumer trust to prove it. Our formulas are heavily researched and highly effective as we prioritize function-first products in a form-first industry. We believe that properly communicating the science behind our products in an accessible way will empower our customers to enjoy alcohol on their own terms and help lift the perception of the entire category.
Learn more about the science
Innovation Forward
We believe transparency ultimately builds customer trust, so we go the extra mile to earn our place as the leader in alcohol-related health. We will never hide our ingredients behind proprietary blends, and we invested in third-party testing for our products to verify ingredient amounts. We’re proud to be arguably the first company to bring DHM to market at scale in the US and have been on the forefront of this category ever since. We believe no other company in this space matches these standards.
Education Focused
Before Cheers, there hasn't been a clear, approachable mass understanding of the science of alcohol and how you can improve your habits to stay healthy, both in the short & long term.
We're working to fill this educational gap by teaching our customers the science behind our products, the importance of liver health, and the primary causes of why you don't feel great after only a few drinks. Through thoughtful explainers, long-form content, and projects like our Drink Smarter initiative, we're working to create an alcohol-related health movement that empowers drinkers to be more mindful about their consumption habits.
The science behind Restore.
Alcohol binds to GABA receptors in your brain, increasing GABA-like activity – making you feel relaxed. When you stop drinking, your GABA receptors go into withdrawal, causing you to feel “hangxiety” and irritability. Through DHM, Restore works while you sleep to reduce the GABA rebound, and ultimately your relative time and level of discomfort.
To metabolize alcohol, your body must first convert alcohol into acetaldehyde (which is 20x more toxic than alcohol) before being able to finally clear it from your system. Restore's patented DHM + cysteine based formula reduces the amount and time you’re exposed to acetaldehyde, helping you metabolize alcohol more efficiently. 1
In a human study conducted for our granted patent, users of Cheers Restore felt an average of 50%+ better the next day across 8 typical effects. Wake up feeling 50% better or your money back! 2
To read the study, see our patent.
The science behind Relief.
While Restore helps you wake up feeling at least 50% better, sometimes you find yourself still needing some extra help. Relief contains clinically studied doses of white willow bark, ginger, caffeine, and L-theanine to help you feel your best the next morning.
The science behind Cheers Protect.
As you age (starting between age 25-30), your glutathione levels naturally decrease — and that's regardless of whether or not you consume alcohol. For those who drink, this natural decline means that your liver isn’t metabolizing alcohol as efficiently as it did in your early 20s. Taking a daily dose of Cheers Protect will increase your glutathione levels over time so that your liver can process alcohol more effectively.
Glutathione is known as the “master antioxidant”, tirelessly working to keep your liver healthy. Consuming alcohol creates oxidation and temporarily drops your glutathione levels, making alcohol metabolization less efficient. L-cysteine is the precursor to glutathione, converting into glutathione in your body—Cheers Protect has 610mg of l-cysteine per dose. A daily dose of Protect helps to increase those glutathione levels so that when you drink, your body is prepared to metabolize alcohol.
The science behind Hydrate.
Most rehydration products contain added sugar. This is typically sucrose, which is made up of 50% glucose & 50% fructose—and fructose is gram-for-gram as hard on your liver as alcohol. Cheers Hydrate is specifically designed for people who drink, and it contains less than 1% fructose. We chose 6g of glucose anhydrous instead, as it will activate the sodium-glucose co-transport system for rapid rehydration without further stressing your liver after drinking alcohol.
Added sugar vs. zero sugar: which is optimal for rapid hydration? Added sugar products contain glucose, a necessary ingredient to activate the Sodium-Glucose CoTransport (SGLT) system for rapid hydration. However, they also contain fructose, which is gram-for-gram as hard on your liver as alcohol. Zero-sugar products are easier on your liver but don't have the glucose necessary to optimize SGLT. Cheers Hydrate includes 6g of glucose anhydrous to optimize SGLT and contains less than 1% fructose, making it easier on your liver.
The ingredients in Hydrate optimize the Sodium-Glucose Cotransport System (SGLT) for rapid and complete rehydration. Our formula has a precise amount of glucose, sodium, and potassium to transport water across the intestinal membrane into the bloodstream. This ultimately means that you will absorb significantly more water per ounce consumed, at a faster rate.