ABOUT CHEERS
From Princeton to distribution center
Since 2014, we’ve served 1m+ customers & sold 50m+ doses — earning the title of the #1 brand in alcohol-related health & wellness. Learn about the decade-long journey that led us to where we are & where we’re going.
July 2012
DHM was discovered to have anti-alcohol properties.
October 2013
Brooks, our founder & CEO, read about the DHM discovery in the Journal of Neuroscience. Begins working on R&D.
June 2014
Initiated human study to test DHM's efficacy on alcohol's next-day effects.
May 2015
Filed our utility patent with the United States patent office.
March 2016
Cheers Hydrate, our oral rehydration solution, becomes our second product offering.
Product Launch! 🚀
March 2017
Granted Patent on current Cheers Restore formula.
May 2017
Our company raises $200k.
Our birthday! 🎉
August 2017
Our HQ moves from Princeton, NJ to Houston, TX. In the same week, Hurricane Harvey welcomes us to Houston.
February 2018
Brooks takes on the Sharks on ABC's Shark Tank.
Our TV debut! 🦈
August 2018
Received a funding round of $2.1 million to rebrand and enhance products.
January 2019
Our rebrand begins rolling out, as the company officially renames to Cheers! New year, new brand 🍾
July 2019
Protect, our daily liver supplement and third product, is launched.
Product Launch! 🚀
December 2020
13m+ doses sold across all three products.
April 2021
Restore beverage launched using our DHM permeabilizer technology.
Product Launch! 🚀
September 2021
We raise $1.8m in a Regulation CF funding round.
December 2021
Our retail rollout begins!
May 2022
Relief, our next morning aid, & Multi, our multivitamin for drinkers, are launched.
Product Launches! 🚀
April 2023
Cheers signs an exclusive partnership with Lil' Drug Store Products for c-stores & hospitality.
December 2023
We've reached 25m doses sold across all products!
June 2024
Cheers launched in 10,000 retail doors nationwide!
December 2024
Reached 35m doses across all products!
January 2025
We continued our retail expansion to 20,000 locations!
Swipe to see our timeline!
WHY CHEERS?
Mission-driven, prioritizing quality, & constantly innovating to remain a category leader.
As a brand focusing solely on alcohol-related health, we aim to help create a world where everyone can enjoy alcohol throughout a long & happy life. We pride ourselves on our leading position in the category through thoughtful education and creating products that focus on efficacy without compromising convenience. By empowering customers to enjoy alcohol on their own terms while educating on the short & long-term benefits of our products, we are confident that our brand can be a vehicle for building healthier habits.
No Proprietary Blends
Giving you full transparency into our products. See supplement facts here.
1,200 mg
The amount of Vine Tea Extract (98% DHM) in Restore – the highest per dose on the market.
Third Party Tested
Ensuring the highest quality of products.
First to Market at Scale
The first company to bring DHM to market at scale in the US in 2014.
Granted Patent
On our Restore and Protect formulas .
Made in the USA
& manufactured, designed, packaged, & headquartered right here too. 🇺🇸
WHAT'S THE DEAL WITH DIYHYDROMYRICETIN (DHM)?
Pop quiz!
MOST SIMILAR PRODUCTS DON'T USE A TON OF DHM IN THEIR FORULAS BECAUSE
It’s actually A & B!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
It’s actually A & B!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
It’s actually A & B!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
You got it!
DHM is the most expensive ingredient in these formulas. It also tastes terrible when included in flavored form factors.
More DHM = More Effective
DHM tastes bad on its own, and you need a lot of it to be effective due to its poor bioavailability. It’s also the most expensive ingredient to source. However, we believe so much in the power of DHM that we prioritize including the highest amount per dose on the market, despite its high price tag to us.
Additionally, DHM is most effective when combined with cysteine, which is why we added 450mg of cysteine to our formula. This too sets Restore apart from other DHM-based competition.
Read the science
DOCTOR RECOMMENDED
Trusted by Experts
With a growing network of clinicians across the country now sharing Cheers with their patients, our movement to transform how people approach smarter drinking & alcohol-related health is gaining momentum.
“Cheers tackles the two most evidenced supported mechanisms for why you feel bad after drinking, while working to support your liver—ultimately helping to optimize your health. I recommend Cheers to anyone who imbibes—even if it's just one or two drinks.”
Michael Do
MD, MBA
BRAND PILLARS
Shaping a category by setting higher standards.
Health Conscious
As consumers grow more health-conscious, drinking alcohol becomes more at odds with a healthier lifestyle and the need for mindful solutions is in greater demand. Additionally, there's a significant stigma surrounding alcohol, with many taking the extreme stances of either not drinking at all or engaging in binge drinking, with little room for responsible alcohol consumption.
We're fighting this stigma by promoting fun, responsible, & health-conscious alcohol consumption. We believe that, when enjoyed responsibly, alcohol is a good thing, and Cheers helps people compromise less (you can go out for happy hour but wake up ready to take on responsibilities the next day). Our products work together to prioritize your alcohol-related health and fit into your lifestyle — providing both short-term and long-term health benefits.
Science Based
We create products that actually work — and we have the science & consumer trust to prove it. Our formulas are heavily researched and highly effective as we prioritize function-first products in a form-first industry. We believe that properly communicating the science behind our products in an accessible way will empower our customers to enjoy alcohol on their own terms and help lift the perception of the entire category.
Learn more about the science
Innovation Forward
We believe transparency ultimately builds customer trust, so we go the extra mile to earn our place as the leader in alcohol-related health. We will never hide our ingredients behind proprietary blends, and we invested in third-party testing for our products to verify ingredient amounts. We’re proud to be arguably the first company to bring DHM to market at scale in the US and have been on the forefront of this category ever since. We believe no other company in this space matches these standards.
Education Focused
Before Cheers, there hasn't been a clear, approachable mass understanding of the science of alcohol and how you can improve your habits to stay healthy, both in the short & long term.
We're working to fill this educational gap by teaching our customers the science behind our products, the importance of liver health, and the primary causes of why you don't feel great after only a few drinks. Through thoughtful explainers, long-form content, and projects like our Drink Smarter initiative, we're working to create an alcohol-related health movement that empowers drinkers to be more mindful about their consumption habits.
Your time is precious.
Wake up feeling like you drank half or your money back—no questions asked.