The Problem of Proprietary Blends

KEY TAKEAWAYS

• Because the FDA doesn’t regulate supplements as strictly as drugs, supplements are allowed to hide ingredient amounts behind proprietary blends.

• Cheers goes beyond FDA regulations and never hides ingredient amounts behind proprietary blends.

Cheers is in the category of dietary supplements, just like Emergen-C, Airborne, Dramamine Non-Drowsy, and other products. In this category, the FDA will make sure the product is manufactured in a proper way, but will not comment on efficacy – that’s up for the consumer to decide.

Because the FDA doesn’t regulate supplements as strictly as drugs, supplements are allowed to hide behind proprietary blends, which means the individual ingredient amounts do not have to be listed. As a result, tons of companies take advantage of this loophole – namely our DHM-based competitors.

We’re just going to be blunt: Our DHM-based competitors are hiding their formulas. Our competitors want you to think that “proprietary blend” means that they have a secret or unique formula that contributes to their success, and sharing that formula would hurt their competitive edge.

What it really means is that they’re hiding their formula (including DHM, the most effective ingredient), so that you can't determine the ingredient amounts in their products.

Just 3 of the many competitors that hide their ingredient amounts behind a proprietary blend.

Our DHM-based competitors know that DHM is the most expensive ingredient to add to their formula. It's also the most effective, which is why we at Cheers invest so much in DHM — over 1,000mg per dose. However, when you, the consumer, start shopping around for the best product, it's impossible to know how these other companies stack up. That’s because they do not list the amount of DHM (as well as other effective ingredients).

You deserve to know what you’re paying for and what you’re putting in your body. As part of our commitment to transparency, we will never hide details that we would want to see as consumers ourselves. We are one of the only brands in the industry that doesn’t hide our ingredients behind proprietary blends, giving customers full insight into each product’s ingredient amounts.

All of our products are manufactured in FDA-regulated facilities and are made in the USA. We vet dozens of manufacturers and run QC checks at third-party labs to ensure our products are of the best quality. We even spent the extra money to get expert toxicology reports of Cheers Restore’s safety.

We take pride in making the safest and most effective products possible, and we will continue to work to exceed FDA standards.

Cheers to you 🍻