Rehydration designed specifically for alcohol induced dehydrationAdd to cart for $35Ship monthly for $30
Cheers might not work for you (here is an explanation) – and that's ok!
If you don’t love our products, we offer every customer a full refund on their first order up to 1 unit of Restore, Hydrate, and Protect. Just let us know within 30 days of ordering at email@example.com and you’ll get your money back.*
In 2012, DHM had just been discovered to have anti-alcohol properties through an article published in The Journal of Neuroscience. This was the first of many, many studies on DHM's relationship to alcohol—both in animals and humans alike. Researchers found that when given DHM, rats showed significantly reduced signs of hangovers. The DHM affected their GABAa receptors, the same receptors that alcohol binds to in your brain. Brooks saw this study as an opportunity to test DHM's efficacy on humans and worked with experts to conduct a study in humans. Participants in that study felt an average of 50% better the next day after taking our formula, so he assembled a team to create our first product, an after-alcohol aid (now known as Cheers Restore). Cheers has two Princeton biotech professors that serve as advisors and lead the R&D efforts of the company. After we secured a granted patent on our formula, Brooks appeared on Shark Tank, and soon after that, we raised a funding round of $2.1m.
We are proud to be the first company to bring DHM to market at scale in the United States, fending off countless copycats while we pursued R&D efforts through sponsored research agreements with our collaborators at Princeton. But this is only the beginning! After years of work, research, and a lot of funding, we found a breakthrough in increasing the bioavailability of DHM, enabling us to create a beverage form of our best selling product, Cheers Restore. Our in-vivo studies revealed up to 19x more bioavailability through our technology. This beverage delivers up to 6x more DHM to your bloodstream per dose than our capsules, and at least 10x more than any other product on the market. We laid down the groundwork for DHM-based products in 2014, and we’re ready to bring the next advancement in DHM tech to the world in 2021.
When writing about Cheers and its relationship with Princeton University, please refer to this document as these statements have been pre-approved by Princeton.