Let’s take a trip down memory lane! 

Our story began in 2014 at Princeton University when our founder, Brooks Powell, read about a natural plant extract called Dihydromyricetin (DHM). DHM had just been discovered to have anti-alcohol properties through a published study in the Journal of Neuroscience. Long story short, researchers found that when given DHM, rats showed significantly reduced signs of GABAa rebound – which is the primary reason people don’t feel 100% the day after consuming alcohol.  

After conducting a patented human study and launching our first product, Cheers Restore, we made our Shark Tank appearance in 2018. Since then, we have sold over 20 million doses across all our products and have acquired over 400,000 customers. Unlike other brands, we’re focused solely on alcohol-related health, prioritizing quality above all else, and constantly innovating to remain miles ahead as a category leader.