How proprietary blends can mislead consumers.

Because the FDA doesn’t regulate supplements as strictly as drugs, supplements are allowed to hide their ingredients behind proprietary blends, which means the individual ingredient amounts do not have to be listed. As a result, tons of companies take advantage of this loophole – namely our DHM-based competitors.

Our competitors want you to think that “proprietary blend” means that they have a secret or unique formula that contributes to their success, and sharing that formula would hurt their competitive edge. What it really means, though, is that they’re hiding their formula so that you can't determine the individual ingredient amounts in their products. This is likely to cut costs by including less of the most effective ingredients.

How Cheers sets higher standards

Cheers is one of the only brands in the industry that doesn’t hide our ingredients behind proprietary blends, giving customers full insight into each product’s ingredient amounts. You deserve to know what you’re paying for and what you’re putting in your body. As part of our commitment to transparency, we will never hide details that we would want to see as consumers ourselves.