Let’s take a trip down memory lane! 

Our CEO Brooks Powell founded Cheers while studying at Princeton in 2014. He read a recently published study on DHM's anti-alcohol effects in the Journal of Neuroscience, prompting him to conduct a human study for our patent on Cheers' first product, Restore. We were the first to bring DHM to market at scale in the US, and few years later, we pitched on Shark Tank.

Since then, we have sold over 20 million doses across all our products to over 400,000 customers. Unlike other brands, we’re focused solely on alcohol-related health, prioritizing quality above all else, and constantly innovating to remain miles ahead as a category leader.