📣
Try Cheers, risk-free.

Cheers might not work for you (here is an explanation) – and that's ok!

If you don’t love our products, we offer every customer a full refund on their first order up to 1 unit of Restore, Hydrate, Protect, Relief, and Multi. Just let us know within 30 days of ordering at hello@cheershealth.com and you’ll get your money back.*

Sounds good to me 👍
Your Cart
Pro tip! Buying more = saving more! 😃
Unlock free shipping & $5 off with a $50 purchase or with auto-refills.
$50

Oh no! Your cart is empty 😲

Let’s help you fix that. Start with our most popular products!
(Psst 👋  unlock free shipping by adding a subscription to your order)

May we suggest adding...
Restore thumbnail
Restore
12 DOSES

Rehydration designed specifically for alcohol induced dehydration

Add to cart for $35Ship monthly for $30
Protect thumbnail
Protect
30 DOSES

Rehydration designed specifically for alcohol induced dehydration

Add to cart for $35Ship monthly for $30
👋 We're making holiday shopping easy! 🎁
Buy at least 5 items to get an extra 30% off your entire order! Use code GOBIG30 at checkout. Happy gifting! 🥂
Your Subtotal
$75
$50
Go to Checkout
Bottles
Restore
AFTER-ALCOHOL AID
Hydrate
ORAL REHYDRATION SOLUTION
Protect
DAILY LIVER SUPPLEMENT
Relief
NEXT DAY ALLEVIATION
Multi
multivitamin for drinkers
COMBOS
Classic Combo
RESTORE + HYDRATE
Liver Combo
RESTORE + protect
Daily Combo
PROTECT + MULTI
R&R Combo
RESTORE + RELIEF
R&R+ Combo
RESTORE + RELIEF + HYDRATE
Core Combo
RESTORE + HYDRATE + PROTECT
Ultimate Combo
ALL PRODUCTS
RESTORE Single-serves
Gravity Box
12 DOSES 
Restore 4 Pack
3 Dose bundle
Restore Party Pack
50 DOSEs
Hydrate
ORAL REHYDRATION SOLUTION
BEVERAGES
Restore
AFTER-ALCOHOL AID
Elixir
Social vitalizing tonic
KNOCKOFFS

Examining knockoff brands in alcohol-related health.

Examples of various brands copying our spider chart showcasing the benefits of our product.
Cheers chart (left) was created in June 2019.

In 2014, we were the first company to bring DHM to market at scale in the United States and, to our knowledge, have held the leading position in the alcohol-related health category to this day. Since 2014, we've seen countless knockoffs flooding the market. Only, their formulations either contained less DHM or were hidden behind proprietary blends— likely as a way to cut corners to reduce COGS and compete on price alone. This only contributed to hurting the reputation of the overall category. Read more: What makes our products better.

Knockoffs are 'knocking off' more than just our formulas.

As the market leader, it's no surprise that competitors look to our marketing, design, and copy strategies to help inform their decisions as well. After all, we're all competing in a newly developed category that requires lots of education, myth-busting, and misconception breaking. However, starting in the summer of 2019, as we completed our rebrand, we began to notice a not-so-fun trend in competitors shamelessly copying, well, lots of things. It started happening so often that we kept a rolling record of each occurrence, matched with a corresponding screenshot of when we first published our original version. 

We take our position as the leader in alcohol-related health seriously. Since starting Cheers, we have stood firm in our belief that alcohol is a good thing (when used responsibly) and that our brand can be a vehicle for empowering customers to enjoy alcohol on their own terms. A big part of this is educating customers on both the short & long-term benefits of our products, creating conversations across cultural stigmas & misconceptions, and helping our customers build healthier habits. 

They say a rising tide lifts all boats — which is true in this product category. The problem is, we've been doing all the heavy lifting in education. We've carefully constructed scientific charts, dissected complex topics to make them easily understandable, and built a customer base who genuinely appreciates learning about how our products help them. We're proud of what we've built, but it's disheartening to see many other brands taking our intellectual property and rebranding it as their own — but doing it poorly. 

Poisoning the well 

If you research these other brands, it quickly becomes apparent that their knowledge of the science and commitment to the educational component is surface level. The easiest way to see this is how their team approaches marketing and communicating their brand via social media.

Their content is either:
  • Wreckless in how they handle the science of alcohol consumption and the benefits of their products
  • Inaccurate information 
  • Posing FDA risks
  • Promoting binge drinking
  • A focus on form over function
  • Or a combination of the above
Examples of competing brands being reckless or misleading with their branding.

While these are just a few examples, it's part of a more significant issue that we must battle daily: the assumption that all products in this category are untrustworthy and "snake oil."

An uphill battle 

As we expand into retail, we're learning that buyers across all types of stores are apprehensive about the category of alcohol-related health. This hesitation is for a few reasons:

  1. The category has not performed well for them in the past (from our learnings, some of our competitors only sell ~$12/MSRP per store in some of our most valuable zip codes.)
  2. The buyer believes that by carrying our product, they would be promoting binge drinking.
  3. Other products in the category they are familiar with have terrible form, function, or both — dubbing the entire category snake oil.

In other words: the category is risky

Our competitors haven't tried to remove the cloud over the category, either. Many of them actively promote binge drinking, and when they do try to provide education on the science behind DHM, they use our intellectual property as a way to appear knowledgeable. Normally, they butcher the science anyway, and as a result, their brand can't sustain credibility, leaving us (and a few others) with the challenge of building trust for the category as a whole.

down arrow
Transparency = respect

The safest, most effective, and most affordable products on the market.

No Proprietary Blends

giving you full transparency into our products.

Third-Party Tested

to ensure the highest quality (Chroma Reference No. THP=011519-2).

FDA Registered Facility

ensuring good manufacturing practices.

1,200 mg of DHM

in Restore – the highest amount of DHM per dose on the market.

$2.92 per dose

of Restore – less than a drink at the bar!

Granted Patent

on our Restore formula US 10,736,870 B2.

17 million +

number of doses of Cheers sold to date.

Made in the USA

...and manufactured, designed, packaged, & headquartered right here too. 🇺🇸

Toxicology Reports

conducted to prove Cheers’ safety.

WHY CHEERS? 

A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain a category leader.

As a brand focusing solely on alcohol-related health, we believe that we can help create a world where everyone can enjoy alcohol throughout a long & happy life. We pride ourselves on our leading position in the alcohol-related health category through thoughtful education, heavily investing in R&D, and creating products that focus on efficacy without compromising convenience. By empowering customers to enjoy alcohol on their own terms while educating them on both the short & long-term benefits of our products, we are confident that our brand can be a vehicle for building healthier habits.
No Proprietary Blends

giving you full transparency into our products. See supplement facts here.

FDA Registered Facility

ensuring good manufacturing practices.

Third-Party Tested

to ensure the highest quality (Chroma Reference No. THP=011519-2).

1,200 mg of DHM

in Restore – the highest amount of DHM per dose on the market.

First to Market at Scale

We were the first to bring DHM to market at scale in 2014.

Granted Patent

on our Restore formula US 10,736,870 B2.

18 million +

number of doses of Cheers sold to date.

Toxicology Reports

conducted to prove Cheers’ safety.

Made in the USA

...and manufactured, designed, packaged, & headquartered right here too. 🇺🇸

400,000+

customers who we've helped enjoy alcohol on their own terms.

APPENDIX

Below is a showcase of various brands who have used our content and educational materials to communicate the value prop and/or science behind their products.

More Labs

Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Copy
Scientific Visualization
Layout & Design
Education
Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Copy
Education
Cheers
Published July 2020
More Labs
First Found August 24, 2020
Knockoff Categories
Ad Creative
Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Copy
Education
"GABAa Rebound"
Cheers
Published July 2020
More Labs
First Found August 24, 2020
Knockoff Categories
Copy
Ad Creative
Cheers
Published June 2019
More Labs
First Found September 3, 2019
Knockoff Categories
Scientific Visualization
Education
Cheers
Published January 2019
This was first published before our full rebrand.
More Labs
First Found September 3, 2019
Knockoff Categories
Copy

Flyby

Cheers
Published June 2019
Flyby
First Found March 19, 2021
Knockoff Categories
Copy
Scientific Visualization
Layout & Design
Education
Cheers
Published July 2020
Flyby
First Found March 19, 2021
Knockoff Categories
Company Stats
Cheers
Published July 2019
Flyby
First Found September 28, 2020
Knockoff Categories
Layout & Design
Education

No Days Wasted

Cheers
Published Feb 2022
No Days Wasted
First Found April 20, 2022
Knockoff Categories
Copy
Education
Cheers
Published January 2020
No Days Wasted
First Found July 9, 2020
Knockoff Categories
Copy
Layout & Design
Company Stats
Cheers
Published January 2020
No Days Wasted
First Found September 22, 2020
Knockoff Categories
Copy
Layout & Design
Cheers
Published January 2020
No Days Wasted
First Found April 20, 2022
Knockoff Categories
Copy
Education
Cheers
Published April 2020
No Days Wasted
First Found January 12, 2021
Knockoff Categories
Copy
Layout & Design
Company Stats
Cheers
Published October 2019
No Days Wasted
First Found June 10, 2020
Knockoff Categories
Copy
Company Stats

The Plug

Cheers
Published June 2019
The Plug
First Found June 11, 2020
Knockoff Categories
Scientific Visualization
Education
Cheers
Published May 2020
The Plug
First Found June 11, 2020
Knockoff Categories
Copy
Education
Cheers
Published April 2020
The Plug
First Found March 2, 2022
Knockoff Categories
Copy
Layout & Design
Company Stats

H-Proof

Cheers
Published July 2020
H-Proof
First Found April 28, 2022
Knockoff Categories
Ad Creative

Redee

Cheers
Published January 2020
Redee
First Found June 30, 2021
Knockoff Categories
Copy
Education
Cheers
Published August 2020
Redee
First Found February 24, 2022
Knockoff Categories
Copy
Ad Creative
Layout & Design
Cheers
Published January 2020
Redee
First Found June 30, 2021
Knockoff Categories
Copy
Layout & Design
Education
Cheers
Published June 2019
Redee
First Found June 30, 2021
Knockoff Categories
Copy

EZ Lifestyle

Cheers
Published June 2019
EZ Lifestyle
First Found September 3, 2019
Knockoff Categories
Copy
"GABAa Rebound"
Education
Note: despite this being a word-for-word description, EZ Lifestyle still presented inaccurate information by wrongly listing L-Cysteine as the ingredient that binds to the GABAa receptors. Additionally, NAC is not the acronym for L-Cysteine.

Halo

Cheers
Published June 2019
Flyby
First Found September 3, 2019
Knockoff Categories
Copy
Layout & Design

Rallymate

Cheers
Published June 2019
Flyby
First Found May 22, 2020
Knockoff Categories
Copy
"GABAa Rebound"
Education
Shop Cheers Restore & feel at least 50% better the next day or your money back! 2