VP of Wholesale

About the Role

We're looking for someone to lead the direction and implementation of Cheers' brick-and-mortar retail expansion plan. As the leading DTC brand in alcohol-related health, Cheers’ ideal candidate will successfully take our $40m in profitable online sales as a starting point in scaling Cheers from 10 stores to 30,000+ stores nationwide. Cheers’ vision is for its products to be available at any retailer where alcohol is sold. 

(Depending on the candidate, this role may be started at the director or VP level. Our ideal candidate would be on a track to become an executive at Cheers and be responsible for the entirety of Cheers’ brick-and-mortar retail expansion.)

Working with Cheers’ CEO, VP of Operations, and sales team, you will use your industry knowledge, connections, and skillset to plan and model growth, negotiate deals with distributors and store partners, and ultimately build out our wholesale department. Being a veteran in wholesale operations, you must have experience building and scaling a brand's wholesale strategy from the ground up. You will be expected to build this department as if it were a business within a business. This includes setting and achieving KPIs, managing the department’s P&L, and even hiring and firing. 

Being in a fast-paced environment with multiple leads and accounts progressing simultaneously, you must be a self-motivated individual who excels at multitasking, effectively manages your time, and is highly productive. Cheers is still a startup, and as such, this involves being both able and willing to wear multiple hats—especially in the early days of a new department. Likewise, as the business grows, you must be able to grow with it. As a company that relies on data and reason to make business decisions, you must have a good grasp of key retail metrics and be able to carefully analyze Cheers’ current performance and opportunities for future growth and profitability. Our ideal candidate understands not only sales, but business management as well. You should be able to understand and explain how your department will drive profitable growth over the long term. 

If you are someone who has been part of successful wholesale expansions in the past, but now are looking to prove to yourself and the world that you can be THE LEADER, then we would love to partner with you to make that dream a reality. 

What you should already have:

• 4+ years of relevant experience in retail management, preferably in the alcohol or beverage space
• Proficient in Microsoft Excel, business-related modeling, and financial analysis
• Experience in successfully planning and executing a brand’s wholesale strategy
• Experience in managing a team, overseeing timely projects, and establishing effective processes
• Ability to think out of the box and demonstrate creative problem solving
• Clear and effective written and verbal communication skills
• Excellent organizational, time management, and prioritization skills
• Exceptional attention to detail with the ability to execute quickly 
• A good pulse on the relevant industry so as to know what things to pursue vs avoid
• Excellent interpersonal skills and ability to work and collaborate successfully with a variety of people
• Optimism for your work, a love for the next big challenge, and a passion for your impact on the business

Summary: A track record showing you to be a viable candidate for leading Cheers’ wholesale expansion. 

What you’ll do:

• Develop a robust retail expansion strategy from the ground up
• Create and negotiate pricing structures for distributors & retailers to optimize Cheers’ margins
• Manage & maintain communication with buyers and corporate decision-makers 
• Adjust strategy in approaching/following up with buyers based on learnings & interest in products
• Learn and manage store systems, and upload relevant information to meet store requirements 
• Communicate to our fulfillment team new procedures for packing/shipping product
• Establish relationships with distributors & make deals for scaling with large chains 
• Work with the supply chain and design team to create display configurations for each retailer
• Collaborate with the team & retail partners as needed to create regional programs, such as incentives, promotions, events, and sponsorships
• Research and attend relevant events & trade shows to represent Cheers & make connections with industry players

Summary: Everything related to successfully building Cheers’ wholesale department. 

If you are looking to prove yourself as a leader in the wholesale industry, then we would love to give you that chance. Cheers has a great horse (products/brand), now we’re just looking for the right jockey (manager).