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Rehydration designed specifically for alcohol induced dehydration

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Rehydration designed specifically for alcohol induced dehydration

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Common misconception: Dehydration is the primary cause of hangovers.

Dalia Steichen

July 6, 2020


While it’s important to drink water both during and after drinking, drinking water will not prevent your hangover. Dehydration isn’t the primary cause of hangovers. In fact, it’s not even the secondary cause. Dehydration is the tertiary cause of hangovers. So, how are hangovers caused? 🤔

01 – GABAa Rebound (or short-term alcohol withdrawal)

The primary reason why you feel hungover is due to GABAa rebound. Alcohol binds to GABAa receptors in your brain. This increases GABAa-like activity, making you feel relaxed 😀. When you stop drinking, your GABAa receptors go into withdrawal, causing you to feel effects like “hangxiety”, a pounding head, and queasiness😩.  The DHM in Cheers Restore binds to the GABAa receptors reducing GABAa rebound, and ultimately your relative time and level of discomfort 🎉.

02 – Acetaldehyde Buildup

The secondary reason why you feel hungover is acetaldehyde buildup. To metabolize alcohol, your body must first convert alcohol into acetaldehyde (which is 20x more toxic ☠️ than alcohol). Acetaldehyde eventually turns into acetate, finally being able to clear it through your system safely 🙌. Unfortunately, the liver can only turn acetaldehyde into acetate so fast; your body can process up to 1 drink’s worth of acetaldehyde per hour, on average. This buildup has been associated with common  effects, such as headache and nausea 🤢.  Cheers Restore reduces the amount and time you’re exposed to acetaldehyde following alcohol consumption.

03 – Dehydration

Like we mentioned above, dehydration is the tertiary cause of hangovers. Alcohol is a diuretic, which leads to a loss of both water and electrolytes. This manifests itself in a number of negative effects, such as dry mouth, fatigue, and thirst. More plainly put, dehydration only causes dehydration symptoms. Our Cheers Hydrate formula has a precise amount of glucose and electrolytes to transport water across the intestinal membrane into the bloodstream. This ultimately means that you will absorb significantly more water per ounce consumed, at a faster rate.


About Cheers

Cheers is the leading alcohol-related health brand focused on developing products that support your liver and help you feel great the next day. As a student at Princeton, Cheers’ founder Brooks Powell discovered the potential advantage of incorporating the natural plant extract Dihydromyricetin (DHM) into an after-alcohol consumption regimen and began working with his professors to make products that addressed the unique challenges of alcohol-related health. . Since its official launch in 2017, Cheers has sold more than 13 million doses  to over 300 thousand customers. The research-backed line of products includes three versions of supplemental pills and powders – Restore, Hydrate and Protect. Cheers is now releasing read-to-drink versions of their products—starting with Cheers Restore. Each product is equipped to meet different health needs such as rehydration, liver support, and acetaldehyde exposure. Cheers places an equal emphasis on the responsibility and health aspects of its mission and vision. The brand’s mission is bringing people together by promoting fun, responsible, and health-conscious alcohol consumption. The vision is a world where everyone can enjoy alcohol throughout a long, healthy, and happy lifetime. For more information, visit or join the social conversation at @cheershealth.

Get to the root cause.

These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure or prevent any disease.