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about us

The leader in alcohol-related health.

Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption. Since 2017, we’ve helped 400,000+ customers enjoy alcohol on their own terms, selling 18 million+ doses to date.

👋 Get to know us in 30 seconds.
about us

The leader in alcohol-related health.

Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption. Since 2017, we’ve helped 400,000+ customers enjoy alcohol on their own terms, selling 18 million+ doses to date.

👋 Get to know us in 30 seconds.
Swipe to see our timeline!
July 2012
DHM was discovered to have anti-alcohol properties.
October 2013
Brooks, our founder & CEO read about the DHM discovery in the Journal of Neuroscience. Begins working on R&D with his professor.
June 2014
Conducted human study to test DHM's efficacy on alcohol's next-day effects.
June 2015
Filed our utility patent with the United States patent office.
March 2016
Cheers Hydrate, our oral rehydration solution, becomes our second product offering.
Product Launch! 🚀
March 2017
Granted Patent on current Cheers Restore formula.
May 2017
Our company raises $200k.
Our birthday! 🎉
August 2017
Our HQ moves from Princeton, NJ to Houston, TX. In the same week, Hurricane Harvey welcomes us to Houston.
February 2018
Brooks takes on the Sharks on ABC's Shark Tank.
Our TV debut! 🦈
August 2018
Received a funding round of $2.1 million to rebrand and enhance products.
January 2019
Our rebrand begins rolling out, as the company officially renames to Cheers!
New year, new brand 🍾
July 2019
Protect, our daily liver supplement and third product, is launched
Product Launch! 🚀
December 2020
13m+ doses sold across all three products.
April 2021
Restore beverage launched using our DHM permeabilizer technology.
Product Launch! 🚀
September 2021
We raise $1.8m in a Regulation CF funding round.
December 2021
Our retail rollout begins!
May 2022
Relief, our next-day alleviation product, & Multi, our multivitamin for drinkers, are launched.
Product Launches! 🚀
OUR STORY

Our story begins in 2014 when our CEO and founder, Brooks Powell, learned about a natural plant extract called DHM while researching for a neuroscience class at Princeton.

At the time, dihydromyricetin (DHM) was newly discovered to have anti-alcohol properties through an article published in The Journal of Neuroscience. Researchers in this groundbreaking study found that when given DHM, rats showed significantly reduced signs of negative effects. The DHM affected their GABAa receptors, the same brain receptors that alcohol binds to. Brooks saw this study as an opportunity to test DHM's efficacy on humans and worked with experts to conduct a study. Participants in that study felt an average of 50% better the next day after taking our formula, so he assembled a team to create our first product, an after-alcohol aid (now known as Cheers Restore).

After we secured a granted patent on our formula, Brooks appeared on Shark Tank, and we've since become the leading alcohol-related health brand, selling over 18 million doses to date across our products.
mission

Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.

vision

A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Transparency = respect

The safest, most effective, and most affordable products on the market.

No Proprietary Blends

giving you full transparency into our products.

Third-Party Tested

to ensure the highest quality (Chroma Reference No. THP=011519-2).

FDA Registered Facility

ensuring good manufacturing practices.

1,200 mg of DHM

in Restore – the highest amount of DHM per dose on the market.

$2.92 per dose

of Restore – less than a drink at the bar!

Granted Patent

on our Restore formula US 10,736,870 B2.

17 million +

number of doses of Cheers sold to date.

Made in the USA

...and manufactured, designed, packaged, & headquartered right here too. 🇺🇸

Toxicology Reports

conducted to prove Cheers’ safety.

WHY CHEERS? 

A mission-driven brand prioritizing quality, investing in technology, and constantly innovating to remain a category leader.

As a brand focusing solely on alcohol-related health, we aim to help create a world where everyone can enjoy alcohol throughout a long & happy life. We pride ourselves on our leading position in the category through thoughtful education, heavily investing in R&D, and creating products that focus on efficacy without compromising convenience. By empowering customers to enjoy alcohol on their own terms while educating on the short & long-term benefits of our products, we are confident that our brand can be a vehicle for building healthier habits.
No Proprietary Blends

giving you full transparency into our products. See supplement facts here.

FDA Registered Facility

ensuring good manufacturing practices.

Third-Party Tested

to ensure the highest quality (Chroma Reference No. THP=011519-2).

1,200 mg of DHM

in Restore – the highest amount of DHM per dose on the market.

18 million +

number of doses of Cheers sold to date across all products.

First to Market at Scale

We were the first company to bring DHM to market at scale in the US.

Granted Patent

on our Restore formula US 10,736,870 B2.

Toxicology Reports

conducted to prove Cheers’ safety.

Made in the USA

...and manufactured, designed, packaged, & headquartered right here too. 🇺🇸

400,000+

customers who we've helped enjoy alcohol on their own terms.

Since 2017, we’ve helped 400,000+ customers enjoy alcohol on their own terms, selling over 18 million doses to date.

Since 2017, we’ve helped 400,000+ customers enjoy alcohol on their own terms, selling over 18 million doses to date.

our story

Our story begins in 2014 when our CEO and founder, Brooks Powell, learned about a natural plant extract called DHM while researching for a neuroscience class at Princeton.

At the time, dihydromyricetin (DHM) was newly discovered to have anti-alcohol properties through an article published in The Journal of Neuroscience. Researchers in this groundbreaking study found that when given DHM, rats showed significantly reduced signs of negative effects. The DHM affected their GABAa receptors, the same brain receptors that alcohol binds to. Brooks saw this study as an opportunity to test DHM's efficacy on humans and worked with experts to conduct a study. Participants in that study felt an average of 50% better the next day after taking our formula, so he assembled a team to create our first product, an after-alcohol aid (now known as Cheers Restore). After we secured a granted patent on our formula, Brooks appeared on Shark Tank, and we've since become the leading alcohol-related health brand, selling over 18 million doses to date across our products.

How do you want to experience Cheers? 

Tell us about yourself!

Hey Cheers customer!

We are so grateful for your support! You’ve joined the ranks of 400,000+ customers who have decided to enjoy alcohol on their own terms and prioritize their alcohol-related health. We are so proud of the products we designed for drinkers in mind, and we hope you’re enjoying them as much as we enjoyed creating them!

If you’ve known us since our pre-Cheers days, a huge thank you for being a part of our journey for so many years! 
DID YOU KNOW...
You could save 15% + get free shipping on your order by subscribing to Cheers!
Extra discounts AND free US shipping? You betcha. Plus your order is entirely customizable. You can cancel, snooze, or adjust your order at any time. Seriously, saving has never been more simple. 

Howdy, future Cheers customer!

We are so glad you’re here! We appreciate your willingness to learn about our brand. We are the leading alcohol-related health brand, and have sold 18 million+ doses to date across 400,000+ customers. We believe drinking can be both fun and responsible – and our products are designed with that mission in mind. We take great pride in creating the most effective & highest quality products on the market, and we’re committed to thoughtful innovation.

We got started back in 2014 with our flagship product, Cheers Restore. To use Restore, simply take 3 capsules after your last drink or before bed and wake up feeling 50% better or your money back! After appearing on Shark Tank in 2018, we've since expanded our product line to support your overall alcohol-related health.
DID YOU KNOW...
We offer a money-back guarantee on all our products.
We’re so confident you’ll love Cheers, that we stand by our risk-free satisfaction guarantee. If you try Restore and don't feel at least 50% better the next day, and tell us about it within 30 days via email, we'll give you your money back. If you try any of our other products (Hydrate, Protect, Relief, and Multi) and aren't satisfied, we will still honor that money-back guarantee. Learn more.

Hi there, future retail partner!

Thank you for considering to merchandise Cheers in your store! We are looking forward to learning how we can best serve your customers and help grow the category of alcohol-related health. 

We offer a wide range of SKUs and displays to fit your merchandising needs, as well as marketing materials and shelf talkers to support your sales team as the voice of our brand. Dive in to see how we can work together!
DID YOU KNOW...
Our products complement every alcohol purchase.
Because Cheers conveniently pairs with every alcohol purchase, merchandising our products near alcohol is a natural placement for your customers to find us. With Cheers, someone could buy two bottles of wine and then buy Cheers (anywhere from $4.49-$34.99)— perfectly complementing sales instead of cannibalizing other offerings.

Hey, aspiring Cheer-io!

Thank you for considering to grow your career at Cheers! We're proud to have assembled a team whose collective passion and ambition make no task seem too lofty and implement creative solutions to adapt to the changing DTC/retail landscape. We're always looking for people to join our team who have the same motivation to keep moving the ship forward and get excitement from learning new things and improving their skillset. We’re always happy to connect with talented people, and could soon be actively hiring for other roles. If you share our values and would like to join the team, introduce yourself!
DID YOU KNOW...
Cheers' HQ is based in Houston, TX.
We've proudly set our roots in the culinary capital of the US in 2017! Conveniently located right on the 610 loop, Cheers HQ is near the best of what Houston has to offer. We also have our own fulfillment center, located in the north Houston suburbs!

Hello, Cheers Investor! 

Thank you for being one of the 1,500+ investors joining us on this journey! We are excited to be leading this alcohol-related health movement together! Whether you invested a few hundred dollars in this recent round of funding or a few hundred thousand dollars in previous rounds, you are a part-owner in this business and your management team feels the full weight of that responsibility. Cheers to you!
DID YOU KNOW...
We launched 2 new products that were influenced by our investor/customer survey.
We appreciate everyone who took the time to give us their feedback to make these products a reality! One is a next-day alleviation product called Relief, which contains CBD & caffeine and helps you get closer to 100% the day after drinking. The other is a multivitamin specifically for drinkers, called Multi. Multi contains all the benefits of the standard multivitamin plus key nutrients that are commonly lost during alcohol metabolization – making it the first of its kind.

Oh, hey there!

We are so glad you’re here! A few things about us (rapid fire!): we are the leading alcohol-related health brand, and have sold 18 million+ doses to date across 400,000+ customers. Our products are free of proprietary blends, are manufactured here in the USA, and are thoroughly tested to ensure the highest quality. Our product development, educational content, and drive as a company are guided by our mission of “promoting fun, responsible, and health-conscious alcohol consumption.” We hope you enjoy digging through our brand! 
DID YOU KNOW...
Our hero product, Cheers Restore, has been granted a US patent on its formula! 
In 2014, we conducted a human study to test DHM's efficacy on alcohol's next-day effects. Participants in that study reported feeling on average 50% better the day after taking our formula (now known as Cheers Restore!). Using this study, we filed our utility patent with the United States patent office and were granted a patent in 2017! (US 10,736,870 B2.)
MEET OUR PRODUCT SYSTEM

Our products are designed to work together to promote your alcohol-related health and fit into your lifestyle — whether you drink a little or a lot.

ALL OF OUR PRODUCTS ARE
  • 🌿   Vegetarian
  • 🌾   Gluten-free
  • 🤓   Manufactured in an FDA regulated facility
  • 🇺🇸   Made in the USA
  • 🔬   Backed by science
  • 🧐   Free of proprietary blends
mission

Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.

vision

A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Evident in our mission & vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together. However, this role is limited to proper use – and if misused, problems will arise.

Our core goal is to promote the positives of alcohol while also decreasing its negatives, which we do through our products and educational content. Our company is not just about making money – it's about making money through bona fide products and services that will help our customers and society at large. 
mission

Bringing people together by promoting fun, responsible, & health-conscious alcohol consumption.

vision

A world where everyone can enjoy alcohol throughout a long, healthy, & happy lifetime.

Evident in our mission & vision is the belief that alcohol can serve a beneficial role in society through its ability to bring people together. However, this role is limited to proper use – and if misused, problems will arise.

Our core goal is to promote the positives of alcohol while also decreasing its negatives, which we do through our products and educational content. Our company is not just about making money – it's about making money through bona fide products and services that will help our customers and society at large. 

Cheers by the numbers

$2.1m
The amount of money we raised in seed funding to build our brand & upgrade our products.
2018
The year our founder & CEO Brooks Powell took on the sharks on ABC’s Shark Tank.
4,000+
4 & 5-star reviews across all of our products
04
The number of years we’ve been helping customers enjoy alcohol on their own terms.
300k+
The number of satisfied customers that you’re joining as part of our Cheers® family!
100%
Our guarantee that you’ll wake up feeling at least 50% better, or your money back–no questions asked. 1 2
+
MEET OUR PRODUCT SYSTEM

Our products are designed to work together to promote your alcohol-related health and fit into your lifestyle — whether you drink a little, a lot, or not at all.

ALL OF OUR PRODUCTS ARE
  • 🌿   Vegetarian
  • 🌾   Gluten-free
  • 🤓   Manufactured in an FDA regulated facility
  • 🇺🇸   Made in the USA
  • 🔬   Backed by science
  • 🧐   Free of proprietary blends
Shop Cheers 🍻
MEET OUR HERO INGREDIENT

What is DHM?

  • Dihydromyrecitin (DHM) is an extract (like caffeine is to coffee) derived from natural sources such as the Japanese raisin tree.
  • It’s been used for centuries as an herbal liver supplement and hangover remedy in traditional Eastern medicine. Its original usage dates back to the year 659, where it was published in the world’s first official pharmacopoeia.
  • Since the groundbreaking research introducing DHM to the academic community in 2012, there has been an increasing number of scientific studies showcasing DHM’s efficacy in reducing GABAa rebound, as well as its benefits to the liver.
  • Because of these findings, we’re committed to prioritizing the highest level of efficacy in our products, including Industry leading levels of DHM as well as pioneering DHM bioavailability enhancing technology.
Fun fact: Cheers was the first company to bring DHM to market at scale in the United States.
A Cheers Publication on All Things Alcohol

Spontaneous Consumption

Read All Articles
#ALWAYSREMEMBERTOCHEERS

Join 400,000+ other happy drinkers!

We’re so thankful for our Cheers community sharing their excitement about our products! Join the movement, and start enjoying alcohol on your own terms.

@CheersHealth